Call for Proposals - 2019 Marketing, Membership & Communications Conference
Service Centers Register Now Request 2018 Information
Service Centers Register Now Request 2018 Information

Call for Proposals


2019 Marketing, Membership & Communications Conference

June 6-7, 2019 | Walter E. Washington Convention Center, Washington, DC

Call for Proposals: September 6 – October 3, 2018



The Marketing, Membership & Communications Conference (MMCC) is the can’t miss event for association professionals looking to improve their marketing, communication and membership strategies and learn about new technologies and trends to enhance their business. MMCC is here to help you solve your problems and utilize the latest technologies to stay on the cutting-edge of the industry. Learn from fellow association executives that are facing similar barriers and have found realistic solutions. This year’s conference is where your most challenging questions will be answered.  Be a key contributor to the 2019 Marketing, Membership & Communications Conference!


  • Conference attendees are seeking innovative content and learning opportunities that reflect current challenges, solutions, concepts and trends in the Marketing, Membership and Communications industry.
  • Attendees are management level, executive staff from associations and companies of all sizes. They are responsible for decisions that affect membership, marketing, communications, technology and component relations.


ASAE Learning seeks proposals that reflect sound adult learning principles and reflect the best thinking in the field, informed by theory, research, and practice. To deliver exceptional learning experiences, preference may be given to proposals that demonstrate an ability to:

  • Reflect innovation and cutting edge content
  • Target new, mid-career, or seasoned professionals
  • Stimulate and provoke discussion and audience engagement
  • Facilitate knowledge transfer and development of new competencies
  • Provide diverse approaches for different types of learners
  • Present a business case with evidence supported by research or data
  • Use methods that draw out relevant past knowledge and experiences
  • Motivate learners with goal or outcomes focused design
  • Demonstrate relevance of lessons through “real-life” case studies



As you plan your proposal submission, please consider these topic areas which have been identified as potential focus areas for the conference program. While proposals may address more than one area, you must select one which is the best fit. Example topics noted are intended to help you in developing ideas, but we welcome and encourage additional ideas as well.

Marketing |Branding

  • Product Positioning
  • Marketing Metrics & Analytics
  • Promotion & Advertising
  • Mobile Marketing
  • Social Media Platforms
  • Website Development
  • Customer Experience
  • Content Marketing

Member Recruitment

  • Prospecting & List Generation
  • Membership Models
  • Member Benefits
  • Member Dues
  • Member Value Proposition

Member Service & Retention

  • Relationship Marketing/Management
  • Increasing Engagement
  • Building Communities
  • Generational Member Engagement


  • Public Relations
  • Crisis Management
  • Issue Advocacy
  • Media Relations


  • Chapter/Component Relations
  • Volunteer Management



Adult learners often prefer to engage in self-directed learning; and, that philosophy drives much of what we’re doing in ASAE Learning.

Learning Formats

Session formats intentionally represent capacity for a range of instructional methods which gives attendees more control over setting priorities and choosing the right content, materials, and methods that match their learning goals. These are the types of formats that may be available; please indicate the one that best applies to your submission:

  • Deep Dive| 90 to 120 Minute session
  • Learning Lab | 45-60 minute session
  • Express Learning| 20-30 minute session

Learning Levels

ASAE Learning organizes instruction into three content levels directly related to the content being discussed and the aligning knowledge base of the attendee. Levels relate to requisite learner knowledge, session format and engagement techniques, and complexity of the learning objectives. Please refer to the Criteria for Learning Levels for reference.

Proposal Process & Selection Criteria

A methodology that widely solicits content proposals and combines input of peers, volunteer leaders and professional staff is designed to help ASAE ensure that the members of the association management community have a significant voice in co-creating conference programs. Together we craft an inclusive opportunity for all current and future ASAE members in the association management profession to engage in exceptional formal and informal learning experiences that support career development, increase individual productivity, and help organizations in the association community to achieve superior results.

  1. Peer Reviewers
    Who knows what our community wants to see in the classroom better than our members? Selected through an open call to all members, hundreds of ASAE member volunteers act as peer reviewers, anonymously rating proposals within their area(s) of expertise. Diverse peer input is very important in terms of shaping the look and feel of ASAE events. All proposals are evaluated on each of the following five criteria:
  • Originality
  • Relevance
  • Program Design
  • Ability to Inspire Action
  • Overall Quality
  1. Program Advisory Committee
    ASAE will convene a diverse conference advisory committee who will assist in the final program design. To ensure that program content is timely, relevant, and optimally targeting our attendees’ needs, the advisory committee will select from the submissions received during the Call for Proposals and identify gaps, if any, which staff will address though additional content development strategies. The overall program will result in a diverse array of presenters and perspectives. We receive several hundred excellent proposal submissions for conferences each year, so please understand that it is a difficult and highly selective process.
  1. ASAE Staff
    With years of experience in association management and a long history programming exceptional conferences, selected members of ASAE staff weigh in with feedback and strike a balance between new and veteran speakers. Staff also help ensure content lineup is strategically aligned, working to systematically identify and fill gaps where appropriate.

Plan Your Submission

Session and workshop proposals require clear and concise titles, succinct and persuasive descriptions, and well thought out learning objectives. Once you have your ideas together, simply click on the start button to begin.

  • Your title should capture, in 10 words or less, whom your session is for and the topic that will be covered.
  • Your description should, in 150 words or less, build on your title, focus on learning outcomes, and be as persuasive and concise as possible. Please refer to the Action Verbs for Learning Objectives PDF
  • Your learning objectives should put the emphasis on participants acquiring skills and applied knowledge. Answer this question: “After attending this session, participants will be able to…”



  • All proposals must be submitted using this online form. Upon submitting a proposal, you will receive a confirmation for your records if it was submitted successfully.
  • The person submitting the proposal form will be the “submitter” and will be the primary point of contact for all communications including notifications.
  • All co-presenters must be listed on the original proposal. Presenters may not be added at any time, including upon acceptance, without review and approval by ASAE staff.
  • Plan your submission in advance. First, collect your thoughts for your proposal before going to the online form. The online submission form does NOT allow you to save and edit. Once you have your ideas and all necessary information, simply click on the "Start" button below to begin.
  • Use clear, error free language. Grammar counts!
    • Proposal titles should be clear, concise and catchy (limit 10 words).
    • Action-focused description (limit 150 words).
  • Three (3) targeted outcome learning objectives (learning objectives should emphasize acquiring skills and applied knowledge as an outcome of participating in the session).
  • All ASAE Learning programs must be educational in nature, unbiased, free of commercial motive/intent, and must avoid direct or indirect promotion of any particular person, product or service. ASAE requires that any person in a position to influence or control content disclose all relevant financial relationships and/or commercial interests at the time of proposal submission. Proposals deemed commercially biased in content (including use of client examples or proprietary tools/models) are strongly discouraged.
  • Priority may be given to original proposals that have not been presented at other programs in the association industry, including other ASAE conferences.



  • To be committed to working with ASAE to deliver exceptional service and adhere to the deadlines for all deliverables through the Speaker Service Center. (SSC). This means submitting final session materials one (1) month prior to conference for review and approval to be uploaded to the website and included in the conference app.
  • To ensure that videos, photos, images, etc. contained in session materials or visual aids do not violate the intellectual property or copyrights of any third party. You must either own or have authorization to publicly display and distribute videos, photos, images, etc.
  • To agree to limit participation to only one session in order to ensure an inclusive opportunity so other thought leaders can participate.
  • To consent, with notice, ASAE retains the right to modify titles and descriptions during copy editing for marketing purposes.
  • To agree not to solicit leads/contact information, sell products or promote services in any way while onsite before, during, or after the session without prior written authorization. Anyone who violates this policy understands they may forfeit future speaking opportunities.
  • Speaker Registration: Content leader agrees to register for MMCC 2019 at the discounted speaker rate and to arrange their own travel and expenses. The rates below are 50% off of the normal registration costs.
    • Associations/AMCs/Consultancies $599 M/$699 NM    14 Access Pass points
    • Industry Partners $799 M/$899 NM



  • Proposal submissions begin: Thursday, September 6 at 5:00 p.m. Eastern.
  • Proposal submission end: Wednesday, October 3 at 11:59 p.m. Eastern.
  • Proposal notifications by: Early December.

More Information

The ASAE Learning team is available to make this experience a positive one. If you have questions, please reach out anytime. Thank you in advance for your time and the opportunity to share your thought leadership!

Vivienne Oxford

Before you begin the online process, print the CFP Form to collect your thoughts