Solutions Chats

Solutions Chats

Join industry partner led conversations with a cup of coffee (or cocktail depending on your time zone)! Review the schedule, Solutions Chat company hosts, titles, and descriptions below. 

June 3, 2021 - 9:00 - 9:45 a.m. ET

 

Chat Hosted By:

Title:

Dissecting a Brand: Considerations Before a Website Redesign


Additional Details:

Too many associations put the cart before the horse when considering major website updates. More often than not, a premature website redesign exposes a chain of branding problems your association didn't even know it had. Join Mighty Citizen's marketing and branding experts for a conversation about how to think about your association's brand and the implications of a website redesign.

 

Chat Hosted By:

Title:

Winning through Extension: Making the Most of Consultants, Partnerships and Member Benefit Programs


Additional Details:

No association or organization is immune to periods of limited bandwidth, whether it’s having a robust enough in-house marketing team, or having the time to dedicate to fully understanding the scope of your member benefits program, and in turn, communicating it effectively to your members. Partnering with a consultant can alleviate the burden for both you and your members in a variety of ways, but only if it is built upon a foundation of clear communication, effective and aligned marketing strategies, and shared, clearly identified goals.

In this conversation we’ll focus on both the successes (and setback) we’ve faced in our 25 years of partnering with associations to provide member benefits by way of an endorsed energy program. Turn-key marketing, consistent communication and industry-focused research are just a few of the topics we’ll discuss in this open forum, along with tips and tricks for communicating dense but ultimately valuable information to your membership.

 

Chat Hosted By:

Title:

Why Your Member Retention Rate Is More Than Just a Number


Additional Details:

During this live discussion, our analytics experts will discuss why your member retention rate is more than just a number.

Attendees will learn:
• How to calculate member retention
• The relationship between engagement and retention
• The importance of lifetime member value
• How to analyze retention performance with data

 

Chat Hosted By:

Title:

Take Your Website from Good to Great


Additional Details:

Your website is the hub of your member's experience, not just online. Members engage with your website for resources, courses, accreditation, community forums, and more. We'll discuss your current situation, roadblocks, and proposed initiatives, then provide expert help on where to focus your limited resources that will improve member experience online and increase member retention. Topics include accessibility, enriching your search functionality, and enhancing the user experience. Join us to talk about prioritizing your next objectives and learn quick wins to take your site from good to great!


June 4, 2021 - 9:00 - 9:45 a.m. ET

 

Chat Hosted By:

Title:

Engaging Tomorrow’s Affinity Partner


Additional Details:

Forward-thinking associations are considering meaningful ways to engage tomorrow’s members. Sometimes this requires experimentation and small deviations from standard practice. It also means partnering with new and sometimes unproven partners and benefits. Come hear about the journey of an upstart affinity partner, lessons learned along the way, and some possibilities to consider in engaging your membership in a relevant and timely fashion. Come hear from and share with your peers and colleagues some of what you have learned to do and not to do in experimenting with new partners, member benefits, and resources.

Attendees will learn:
• Best practices for identifying and launching new, relevant member benefits
• Insights on how to identify what’s new and what’s next
• A better understanding of your future Affinity Partner

 

Chat Hosted By:

Title:

Maximize the Value of Your Content


Additional Details:

Your members are looking for content they can’t get anywhere else (or they’ll go somewhere else to get it). Craig Lauer, Director of Content Strategy at The YGS Group, shares insights into association content strategies that significantly increase impact and ROI.

Chat Highlights:
• How to increase member engagement through content
• Get much more value from your existing content
• Expand content offerings by multi-purposing existing content with fresh approaches
• Deliver content in ways to your members increasingly demand

 

Chat Hosted By:

Title:

From Flicker to Flame: Taking Your Brand Beyond Convention


Additional Details:

Aligning your brand goals with your marketing strategy can be a complex, stressful, intimidating process. From working on a small team that has too many tasks (and not enough hands) to large operations struggling with member engagement, just know, all of these challenges are solvable.

This conversation will be an open discussion to help brands better understand why everything––website, social, events, publishing—works together to ignite a response from their audience. We’ll discuss frequently asked questions from our association clients and give you the opportunity to speak directly with our CEO and Director of Marketing.

Attendees will leave this conversation motivated to take their brand from flicker to flame by driving member engagement through impactful branding, marketing, and strategy.

 

Chat Hosted By:

Title:

Digital Fluency for Association Marketers and Non-marketers


Additional Details:

Recently, AH surveyed a population of association executives and staffers to better understand their level of digital fluency and how they were implementing digital marketing strategies to advance their organizations. The outcome of the survey revealed a gap in comprehension of terminology as well as digital marketing methodologies that are changing the game for many non-profits today in how they reach, engage and communicate with audiences. With the digital marketing landscape changing rapidly, AH has developed a Digital Fluency video series for association marketers and non-marketers to help them on their journey to understanding vernacular and trending digital marketing concepts that are a must have in any marketing plan today.

Attendees will learn:
• Digital analytics, measurement, and ROI
• Website/video Search Engine Optimization (SEO) and keyword analysis/ranking
• Google Tag Manager & Data Studio
• Programmatic site retargeting; native and display advertising

 

 

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