Schedule

Wednesday, April 15
12:00 PM - 5:00 PM	Registration Open
12:00 PM - 5:00 PM	Exhibitor Move In
1:00 PM - 3:00 PM	Executive Leadership Workshop \| Organizing Your Communication Calendar to Engage Year-Round
1:00 PM - 4:00 PM	Executive Leadership Workshop \| Do You Know Me? Building Group Identity Profiles for Member Recruitment and Retention
4:30 PM - 6:30 PM	Women Executives Forum \| #RepresentationMatters: The Power of Inclusive Marketing
Thursday, April 16
7:30 AM - 5:15 PM	Registration and Coffee
8:00 AM - 4:30 PM	Bookstore Open
9:00 AM - 10:00 AM	Keynote \| Good is the New Cool: The Power of Purpose
10:15 AM - 11:15 AM	Learning Labs
	20 Tactical Tips for Your Next Conference Marketing Plan
	Advancing Your Strategic Goals: 6 Proven Approaches to Marketing Success
	Crisis Management in the Age of Instant Scandal and Cultural Chaos
	Launching a New Membership Category Quickly (Without Cutting Corners)
	Practical Tips for Making Your Organization’s Website More Accessible
11:30 AM - 11:50 AM	Express Labs
	Effectively Promote Your Organization’s Content Online
	Tips and Tricks for Implementing a Successful Chatbot
	Conveying the Value of Advocacy to Members
	Does Your Member Experience Spark Joy?
	You Can’t Read the Label While You are Sitting in the Jar. The importance of external perspective in strategic thinking.
12:00 PM - 2:30 PM	Lunch & Exhibitor Showcase
2:45 PM - 3:45 PM	Learning Labs
	A Collaborative Approach to Using Social Media to Drive Engagement and Revenue Growth
	Bringing Meaning to Data Through Storytelling
	Marketing Planning Workshop: Strategic starters + 20 tactical ideas
	Recharge Your Chapter on a Shoestring Budget
4:00 PM - 4:20 PM	Express Labs
	Measure and Track Your Websites Success Using Google Analytics
	5 Steps to Building Your Personal Brand Online
	Association Study Uncovers Trends in New Member Retention Best Practices
	Hack the Mind: Using Psychology to Boost Your Online Marketing
4:30 PM - 5:30 PM	Learning Labs
	Digital Marketing Transformation in Five Steps
	Creating Multi-Platform Video to Tell Your Story
	Membership Emergency Room: Diagnosing, Treating, and Curing A Decline
	Communication Strategies for Doing More with Less
	Set Your Brand Free in 2020
Friday, April 17
7:30 AM - 4:30 PM	Registration and Coffee
8:00 AM - 3:45 PM	Bookstore Open
9:00 AM - 10:00 AM	Keynote \| Permission Granted to Attract Diverse Markets
10:15 AM - 11:15 AM	Learning Labs
	Essential Email Techniques for 2020 – Do This, Not That!
	Content Governance 101: Managing Your Digital Content for Success
	Dispelling the Myths of Automation
	Maximize Your Content’s Member Value with Rapid Reuse
	Maximum Impact, Minimum Budget: Using Volunteers to Grow Your Membership
11:30 AM - 11:50 AM	Express Labs
	Association Crisis Response Workshop
	Evolve or Expire: Defining a Digital Transformation During a Watershed Moment in History
	Orchestrate your Members’ Customer Journey in 20 Minutes
	Reversing the Trend: Reimagining Recruitment & Retention with Smart Digital Marketing
	Telling Your Association’s Story Through Anniversaries, Milestones and Celebrations
12:00 PM - 2:30 PM	Lunch & Exhibitor Showcase
2:45 PM - 3:45 PM	Learning Labs
	Sip and Share: Fears and Forecasts of Content Marketing
	Galvanizing Leaders as Association Ambassadors
	Is Social Media Taking Your Members Away?
	Innovative Strategies to Driving Non-Dues Revenue
	Your Chapters Are Alive, Now Make Them Thrive!
4:00 PM - 5:00 PM	Learning Labs
	Making Cents of Online Community: Using a basic ROI model to quantify engagement
	Award Winning Campaign Metrics
	Using Heuristic Principles to Assess Your Website User Experience
	LinkedIn: 2020’s Most Important Digital Channel
	Ready, Set, Podcast!