Schedule

Wednesday, June 2
9:00 AM - 4:00 PM	MMCC Insider Day
Thursday, June 3
8:00 AM - 5:00 PM	Express Talks On-Demand
9:00 AM - 9:45 AM	MMCC Solution Chats
9:45 AM - 10:15 AM	Associations Now Live @ MMCC
10:15 AM - 11:00 AM	Keynote
11:15 AM - 12:00 PM	Learning Labs
	Hack the Mind: Using Psychology to Boost Your Online Marketing
	Forget Everything You Know! Creating Virtual Meetings from Scratch
	Creating Member Value: Give a Little To Get a Lot
	Successful Networking for Associations That Drives Engagement—Online or In-Person
	Missteps with Microaggressions in Membership Development
12:15 PM - 12:45 PM	Solution Center PivotFest Conversations
1:00 PM - 1:45 PM	Community Conversations
2:00 PM - 2:45 PM	Learning Labs
	Ethical Code of Conduct Considerations in a Virtual Environment
	Today’s Advocacy: Virtual Briefings + Digital Marketing on a Shoestring Budget
	Building and Maintaining Strong Marketing and IT Partnerships
	The Starbucks Method to Pricing Tiers for Memberships
	When Members Call for Truth & Reconciliation: Lessons Learned in Becoming an Inclusive Organization
3:00 PM - 3:45 PM	Learning Labs
	The Journey to a Gold Circle Awards Submission
	Scenario Planning: The Solution to Uncertainty for the Association Executive
	The New Frontier of Marketing Automation
	Launching a New Membership Category Quickly (Without Cutting Corners)
	Repurpose, Reimagine, Retain: Going Beyond Non-Dues Revenue
3:45 PM - 4:45 PM	Virtual Networking Reception
Friday, June 4
8:00 AM - 5:00 PM	Express Talks On-Demand
9:00 AM - 9:45 AM	MMCC Solution Chats
9:45 AM - 10:15 AM	Associations Now Live @ MMCC
10:15 AM - 11:00 AM	Keynote
11:15 AM - 12:00 PM	Learning Labs
	Marketing Technology Maturity Model: How will you score? - CANCELLED
	Issue Advocacy After COVID-19: The Future of Advocacy for Associations
	Conversational Marketing for Associations: How Chatbots Increase Member Engagement
	Forecasting Dues Revenue in a Year of Uncertainty
	Doable Innovation: Find and Share Chapter Bright Spots
12:15 PM - 12:45 PM	Solution Center PivotFest Conversations
1:00 PM - 1:45 PM	Community Conversations
2:00 PM - 2:45 PM	Learning Labs
	Converting Members from a “One-and-Done” Mindset to Long-Term Allegiance
	From Isolated to Engaged: Organizational Communication During COVID
	Retargeting Marketing for Maximum Effect
	From Hallway to Zoom Room: Meaningful Member Connections Reinvented
3:00 PM - 3:45 PM	Learning Labs
	Crisis Communications: A Six-Step Communications Approach
	21 Ideas to Turn Your Marketing from Meh to Marvelous
	How Digital Transformation Can Empower You to Penetrate Global Markets
	Renewals: When to Panic? What to Do! A COVID-19 Case
3:45 PM - 4:15 PM	Gold Circle Awards Ceremony