In This Section

Schedule

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Sunday, May 11
12:00 PM - 4:00 PM	Exhibitor Move In
Monday, May 12
8:00 AM - 9:00 AM	Networking Hour with Exhibitors- Concourse
8:00 AM - 4:30 PM	Registration Open	Room 144
8:00 AM - 5:15 PM	Business Studio Lab + Tech2Grow Collective Open	Nook in Pre-Function
9:00 AM - 10:30 AM	Keynote and Gold Circle Awards	Room 146
10:45 AM - 11:45 AM	Learning Labs (60 minutes)
	Implementing ASAE-Award-Winning Strategies into Association Membership, Marketing Communications	Room 145B
	Actions Speak Louder than Surveys: Engaging Members Through Targeted Feedback	Room 145A
	Enhancing the Accessibility of Your Membership Experience Through MarCom	Room 147B
	DIY Design Detox: The Case for Bringing in the Experts	Room 147A
	The Cost of Standing Still: Identifying the Technical Debt Limiting Your Marketing Strategy	Room 140
	From Vision to Reality: Crafting a Generative AI Strategy for Thriving Associations	Room 150
10:45 AM - 12:15 PM	Deep Dive Learning Lab (90 minutes)
	Grounded in Knowledge: Making Generative AI Reliable	Room 143
12:00 PM - 12:30 PM	Express Learning Labs (30 minutes)
	AEO: The Future of SEO in an AI World	Room 150
	Generational Influencer Marketing: Lessons learned in Crossing the Divide	Room 140
	Yes, They Can: Train Your Volunteers to Slay on TikTok and Short Form Video	Room 147B
	Redefining Membership: Innovative Approaches to Cultivating Loyalty and Growth in the Association Space	Room 147A
	Disruptive Engagement: Redefining Member Value in the Digital Age	Room 145A
	Tips to Safely Use A.I. for Events and Member Support / Engagement	Room 145B
12:00 PM - 12:30 PM	Tech Collective Theater Session	Room 159
12:30 PM - 1:45 PM	Networking Lunch with Exhibitors
1:15 PM - 1:45 PM	Tech 2Grow Collective + Theater Session	Room 159
1:45 PM - 2:45 PM	Learning Labs (60 minutes)
	Rebranding to Recharge Your Organization: A Small Staff Association Case Study	Room 147B
	Talk Your Way To Better Tech	Room 140
	Improving Volunteer Recognition Through Technology Solutions	Room 145B
	Unlocking Project Success: A Systems Thinking Approach to Project Management	Room 145A
	2024 Campaign Case Study: Breathing New Life into Ongoing Campaigns	Room 147A
	Recognizing When an Association Product/Content Isn’t Working & It’s Time to Move On	Room 150
1:45 PM - 3:15 PM	Deep Dive Learning Lab (90 minutes)
	Mastering Member Engagement: Unlock the Power of End-to-End Journey Mapping	Room 143
3:00 PM - 4:00 PM	Learning Labs (60 minutes)
	Fueling Membership Growth: Building a High-Impact Referral Strategy	Room 145B
	From Transactions to Communities: The Power of Membership Marketing	Room 150
	Membership Marketing That Works: Advertising Strategies to Acquire, Engage, and Retain Members	Room 145A
	Call 9-1-1: Associations in Crisis	Room 147B
	Harnessing Generative AI to Enhance Knowledge Management & Member Engagement	Room 140
	The Membership Game: Winning Email Campaigns	Room 147A
4:15 PM - 5:15 PM	Learning Labs (60 minutes)
	Cash In, Cut Costs: Winning Revenue Tactics for Your Expo and Sponsorship Programs	Room 140
	Empowering Member Voices: Building Trust and Engagement with Next-Gen Audiences	Room 147B
	Making Numbers Matter: How to Turn Data into Meaningful Stories	Room 147A
	The Role of Storytelling in Modern Sales and Marketing	Room 150
	AI Agents Unleashed: A Practical Guide for Association Leaders	Room 145A
	AI in Action: How Hey NAPA Drives One Industry Forward	Room 145B
5:15 PM - 6:15 PM	Association Town Hall
	Association Town Hall	Room 146
Tuesday, May 13
8:00 AM - 9:00 AM	Networking Hour with Exhibitors- Concourse
8:00 AM - 4:15 PM	Registration Open	Room 144
8:00 AM - 5:00 PM	Business Studio Lab + Tech2Grow Collective Open	Nook in Pre-Function
9:00 AM - 10:00 AM	Keynote and Gold Circle Overall Excellence Winner	Room 146
10:15 AM - 11:15 AM	Learning Labs (60 minutes)
	Ultimate Email Marketing Game Changers for Associations and Event Marketers	Room 150
	Voice-Activated AI for Next-Level Event Engagement: A Step Function Upgrade for Membership, Marketing, and Tech ROI	Room 145A
	Taking Ownership of DEIA—From Wherever You Sit	Room 147B
	Google Analytics Unlocked: Data-Driven Strategies for Your Association Website	Room 147A
	Choose Your Own Adventure: Crafting Personalized Journeys for First-Year Members	Room 140
	Creating a Culture of Innovation in the AI Age	Room 145B
10:15 AM - 11:45 AM	Deep Dive Learning Lab (90 minutes)
	Beyond Buzz: Inside-Out Communications to Boost Your Association’s Culture and Brand	Room 143
11:30 AM - 12:00 PM	Express Learning Labs (30 minutes)
	Step Up Your Association Events in 2026: Your Playbook for Association Success	Room 150
	Leveraging the Power of a Community Ambassador Program	Room 140
	Managing Third-Party Technology Risks	Room 147B
	Inclusive by Design: Empowering All Members with Digital Accessibility Practices	Room 147A
	The Clean Slate Approach: How to Rebuild Chapters for Modern Engagement	Room 145A
	Building a Roadmap for First-Year WOW: Ensuring Small-Staff Associations Retain Members	Room 145B
11:30 AM - 12:00 PM	Tech Theater Session	Room 159
12:00 PM - 1:15 PM	Networking Lunch with Exhibitors
1:00 PM - 1:30 PM	Tech Theater Session	Room 159
1:30 PM - 2:30 PM	Learning Labs (60 minutes)
	What Would You Do? Ethical Decision-Making in Association Marketing	Room 150
	2024 Website Metric Benchmark Report: Trends and Insights for Associations	Room 145A
	Analytical Value Management: Enhancing Recruitment, Retention, and Brand Through Data-Driven Value Propositions	Room 140
	New Tech On The Menu: Advanced Tools & Employee Experience	Room 147B
	From Digital Chaos to Strategic Clarity: Is Your Technology Helping or Hurting Your Mission?	Room 147A
	Analytics, AI and the Next Generation for Associations	Room 145B
1:30 PM - 3:00 PM	Deep Dive Learning Lab (90 minutes)
	Unleash Your Why: How to Develop a Powerful Value Proposition to Drive Membership Growth	Room 143
2:45 PM - 3:45 PM	Learning Labs (60 minutes)
	Building and Evolving a Communications Diversity Tracker	Room 147B
	Hot Off the Presses! Recent AI Innovations that Will Impact Your Marketing and Strategic Direction	Room 140
	Beyond Demographics: Unlocking Growth with Situational Needs and Jobs-to-Be-Done Personas	Room 150
	Data Visualization to Drive Engagement and Member Value	Room 147A
	Across the Engagement Universe: From Insight to Foresight	Room 145B
	Engaging Across the Digital Divide	Room 145A
4:00 PM - 5:00 PM	Learning Labs (60 minutes)
	Communications Leadership: Lessons I Learned Watching "The Bear"	Room 147B
	Rebranding a Legacy: Strategies for Modernizing Marketing and Elevating Your Organization	Room 150
	Unpopular Opinions: Challenging Conventional Thinking in Marketing, Communications & Technology	Room 145A
	Talking the Talk: How to Future-Proof Your Association and Engage Younger Audiences	Room 140
	I Love You, You’re Perfect, Now Change: Realigning Your Identity for Strategic Success	Room 147A
	“Making Eventful Memories: Turning Ordinary Gatherings into Unforgettable Member-mories!”	Room 145B
4:30 PM - 5:30 PM	Exhibitor Move Out