Schedule

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Tuesday, June 20
12:00 PM - 4:00 PM	Exhibitor Move In and Registration	Concourse & Room 150
1:00 PM - 4:00 PM	Calling All Association Superheroes!	154 A
1:00 PM - 5:00 PM	Tech Every Marketer Must Understand	156
4:30 PM - 5:30 PM	Community Pop-Up: Moving Forward Together and Harnessing the Power of Community in Associations
Wednesday, June 21
8:00 AM - 9:00 AM	Coffee and Networking	Concourse & Room 150
8:00 AM - 4:30 PM	Registration and Exhibitor Kiosks Open	Concourse & Room 150
8:45 AM - 10:00 AM	Keynote and Gold Circle Awards	146
10:15 AM - 11:00 AM	Learning Labs
	A Homebrew Recipe for Member Engagement Scoring	145
	Accurately Understanding Market Size & Opportunity: Strategies and Lessons Learned	147
	Knowing If, When & How to Speak Out for Social Justice	151 A
	Learn from the Best: 2023 Gold Circle Award Winners	152
	Lifting the Hood: What’s Behind Content Personalization?	151 B
11:15 AM - 11:45 AM	Express Learning
12:00 PM - 1:30 PM	Exhibitor Networking with Lunch	Concourse & Room 150
1:45 PM - 2:30 PM	Learning Labs
	Mitigating The Forces of Multiple Voices: When Ethics and DEI Align for Greater Member Impact	152
	Major brand change, small staff, just 6 months—nailed it!	151 A
	Ready for Anything: How to Prepare for Misinformation on Social Media and Beyond	147
	Lean into Research to Discover Audience Needs and Growth Opportunities	151 B
1:45 PM - 4:30 PM	Deep Dive Learning Lab
	How To Predict The Future by Being a Non-Obvious Thinker	145
2:45 PM - 3:30 PM	Learning Lab
	You Are Not Alone: Addressing Burnout & Mental Health	147
	Hard Data + Human Analysis = Valuable Content for Your Members	151 A
	Track success with the new Google Analytics and Looker	151 B
	Who Owns MX? A Framework to Accelerate Member Engagement & Retention	152
3:45 PM - 4:30 PM	Learning Labs
	#NoFilter - Practical Influencer Marketing Strategies	151 B
	How Embracing Members’ Passion & Needs Drove Break-Through Membership Growth	147
	How to Sell Bigger Marketing Budgets to Your Leadership	152
	Funnel in Flux: Engage Your Community for Growth	151 A
Thursday, June 22
7:30 AM - 8:30 AM	The AI Revolution: Exploring the Potential of Generative and Applied AI Solutions	145
	The AI Revolution: Exploring the Potential of Generative and Applied AI Solutions	145
8:00 AM - 9:00 AM	Coffee and Networking	Concourse & Room 150
8:00 AM - 4:15 PM	Registration and Exhibitor Kiosks Open	Concourse & Room 150
8:45 AM - 10:00 AM	Keynote & Gold Circle Overall Excellence Winner	146
10:15 AM - 11:00 AM	Learning Labs
	Beyond Translation: First Seek to Understand! Marketing in a Global Context	145
	Crises + Virtues: How to Develop, Stress Test, and Socialize a Crisis Management Plan	147
	Making the Case to Double Your Membership Recruitment Budget!	151 A
	Marketing Automation and AI: Best Practices, Tools, and Tricks	151 B
	Take the Guesswork Out of Your Marketing Strategy	152
11:15 AM - 11:45 AM	Express Learning
12:00 PM - 1:30 PM	Exhibitor Networking with Lunch	Concourse & Room 150
1:45 PM - 2:30 PM	Learning Labs
	Do This, Not That: NEW Email Marketing Techniques for Associations and Event Marketers!	151 A
	Asking Questions: The Art and Science of Strengthening Value Propositions	147
	Lights, Camera, Action! Building and Managing an Award-Winning Association Website	151 B
	Organizational Ombuds - The Secret Sauce for your Association	152
1:45 PM - 4:30 PM	Deep Dive Learning Lab
	How an Association Embraced DEIA	145
2:45 PM - 3:30 PM	Learning Labs
	Agile Marketing: Create a High-Performance Team and Improve Results	152
	Finding the "True" Voice of Your Customer to Enhance the Member Experience	147
	How Transparent Committee Applications Improve Retention and the Leadership Pipeline	151 A
	Six Event Marketing Fails and How to Fix Them	151 B
3:45 PM - 4:30 PM	Learning Labs
	Launching Out-of-this-World Marketing Campaigns: Is It Rocket Science? T-minus, 3-2-1, liftoff!	151 B
	More than an Order Taker: Modernizing your Marketing Enterprise	147
	Where Is The Value? Mapping Your Membership Value Ladder	151 A
	Leveraging LinkedIn to Increase Exhibitors and Attendees	152
3:45 PM - 4:30 PM	Exhibitor Move Out	Concourse & Room 150

additional fee (Separate registration fee required.)

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