2018 Schedule Monday, May 21 12:00 PM - 5:00 PM Registration Open Hall E 1:00 PM - 3:00 PM Executive Leadership Workshop | Grab the Narrative: Storytelling for Maximum Impact Room 151 A 1:00 PM - 5:00 PM Executive Leadership Workshop | Creating Iconic Brand Advantage Room 149 AB 1:00 PM - 5:00 PM Exhibitor Move In Hall E 4:00 PM - 6:00 PM Women Executives Forum | Invigorate Your Personal Brand Room 151 B Tuesday, May 22 8:00 AM - 9:00 AM Continental Breakfast | Networking Hall E 8:00 AM - 2:00 PM Bookstore Open Hall E 8:00 AM - 5:00 PM Registration Open Hall E 9:00 AM - 10:00 AM Keynote | Marketing in the Post Advertising Era Hall E 10:15 AM - 11:45 AM Learning Labs Gold Circle Secrets to Success: Featuring Award Winning Campaign Leaders 2 Guys, 6 Rs and 20 Digital Marketing Hacks that Work Getting to Dashboard: A Story of Data, Strategy, and Determination Managing Crisis in the Digital Age What do members value? Redefining how associations communicate value 12:00 PM - 2:00 PM Lunch & Exhibitor Showcase Hall E 2:15 PM - 2:45 PM Learning Labs No business Objectives-No Marketing Strategy 3 Ways to Make Mobile Interactions Count 30 Ideas in 30 Minutes: Thinking Differently to Increase Your… Maximizing the Results of Your Association’s Videos Meet Members Where They’re At: Removing Impediments to Membership 3:00 PM - 3:45 PM Learning Labs Connect the Dots Between Your Strategic Priorities Effectively Managing your Member Benefits Portfolio Constructing Member Personas to Create Experiences and Increase Engagement Digital Marketing Essentials Heuristic Website Review: It’s your website. But it’s your member’s experience. 4:00 PM - 4:45 PM Learning Labs Association Research Reveals the Stickiest New Member Engagement Programs Content that Connects: How a Small Staff Can See Big Results by Leveraging Existing Content Developing Integrated Communications Campaigns to Motivate Your Audience to Action Using video strategically to enhance member, association and financial objectives The Road to Anticipatory Intelligence 5:00 PM - 6:00 PM Reception & Exhibitor Showcase Hall E 5:00 PM - 6:00 PM Bookstore Open Hall E Wednesday, May 23 8:00 AM - 9:00 AM Continental Breakfast | Networking Hall E 8:00 AM - 2:00 PM Bookstore Open Hall E 8:00 AM - 4:30 PM Registration Open Hall E 9:00 AM - 10:00 AM Keynote | Slam Dunk Success-Leading from Every Position in Life's Court Hall E 10:15 AM - 11:00 AM Learning Lab Creating a Marketing Plan that makes sense for now Using Marketing and Analytics to Boost Meeting Registrations 5 Ways Artificial Intelligence Is Disrupting Marketing As We Know It A Data Driven Approach to Member Recruitment Strategies Putting Design Thinking at the Center of Your Member and Product Strategies 11:15 AM - 11:45 AM Learning Labs Creating an Organization Without Boundaries 10 Ways to LOSE Members! How to Be A Content Hero Leveraging Research to Grow Membership, Revenue and Engagement Boosting Conference Engagement with Live Social Sharing 12:00 PM - 2:00 PM Lunch & Exhibitor Showcase Hall E 2:15 PM - 3:15 PM Learning Labs Association Content Strategies for a Changing World Leveraging Membership Marketing into Public Awareness Engaging and Retaining New Members Using Drip Marketing How to Keep Members and Influence Media: Creating a Custom Communication Roadmap Rebrand, Refresh, Revitalize: The Good, the Bad and the Ugly 3:30 PM - 4:30 PM Learning Labs Driving Member Engagement through Digital Channels Digital Transformation on a Budget Ready to Launch: A Website Redesign Mission Checklist Steal This Idea: Keys to Creating Successful and Compelling Campaigns The Data Scientist: Does your organization need one?
