2018 Schedule

Monday, May 21
12:00 PM - 5:00 PM	Registration Open	Hall E
1:00 PM - 3:00 PM	Executive Leadership Workshop \| Grab the Narrative: Storytelling for Maximum Impact	Room 151 A
1:00 PM - 5:00 PM	Executive Leadership Workshop \| Creating Iconic Brand Advantage	Room 149 AB
1:00 PM - 5:00 PM	Exhibitor Move In	Hall E
4:00 PM - 6:00 PM	Women Executives Forum \| Invigorate Your Personal Brand	Room 151 B
Tuesday, May 22
8:00 AM - 9:00 AM	Continental Breakfast \| Networking	Hall E
8:00 AM - 2:00 PM	Bookstore Open	Hall E
8:00 AM - 5:00 PM	Registration Open	Hall E
9:00 AM - 10:00 AM	Keynote \| Marketing in the Post Advertising Era	Hall E
10:15 AM - 11:45 AM	Learning Labs
	Gold Circle Secrets to Success: Featuring Award Winning Campaign Leaders
	2 Guys, 6 Rs and 20 Digital Marketing Hacks that Work
	Getting to Dashboard: A Story of Data, Strategy, and Determination
	Managing Crisis in the Digital Age
	What do members value? Redefining how associations communicate value
12:00 PM - 2:00 PM	Lunch & Exhibitor Showcase	Hall E
2:15 PM - 2:45 PM	Learning Labs
	No business Objectives-No Marketing Strategy
	3 Ways to Make Mobile Interactions Count
	30 Ideas in 30 Minutes: Thinking Differently to Increase Your…
	Maximizing the Results of Your Association’s Videos
	Meet Members Where They’re At: Removing Impediments to Membership
3:00 PM - 3:45 PM	Learning Labs
	Connect the Dots Between Your Strategic Priorities
	Effectively Managing your Member Benefits Portfolio
	Constructing Member Personas to Create Experiences and Increase Engagement
	Digital Marketing Essentials
	Heuristic Website Review: It’s your website. But it’s your member’s experience.
4:00 PM - 4:45 PM	Learning Labs
	The Road to Anticipatory Intelligence
	Association Research Reveals the Stickiest New Member Engagement Programs
	Content that Connects: How a Small Staff Can See Big Results by Leveraging Existing Content
	Developing Integrated Communications Campaigns to Motivate Your Audience to Action
	Using video strategically to enhance member, association and financial objectives
5:00 PM - 6:00 PM	Reception & Exhibitor Showcase	Hall E
5:00 PM - 6:00 PM	Bookstore Open	Hall E
Wednesday, May 23
8:00 AM - 9:00 AM	Continental Breakfast \| Networking	Hall E
8:00 AM - 2:00 PM	Bookstore Open	Hall E
8:00 AM - 4:30 PM	Registration Open	Hall E
9:00 AM - 10:00 AM	Keynote \| Slam Dunk Success-Leading from Every Position in Life's Court	Hall E
10:15 AM - 11:00 AM	Learning Lab
	Creating a Marketing Plan that makes sense for now
	Using Marketing and Analytics to Boost Meeting Registrations
	5 Ways Artificial Intelligence Is Disrupting Marketing As We Know It
	A Data Driven Approach to Member Recruitment Strategies
	Putting Design Thinking at the Center of Your Member and Product Strategies
11:15 AM - 11:45 AM	Learning Labs
	Creating an Organization Without Boundaries
	10 Ways to LOSE Members!
	Leveraging Research to Grow Membership, Revenue and Engagement
	Boosting Conference Engagement with Live Social Sharing
	How to Be A Content Hero
12:00 PM - 2:00 PM	Lunch & Exhibitor Showcase	Hall E
2:15 PM - 3:15 PM	Learning Labs
	Association Content Strategies for a Changing World
	Leveraging Membership Marketing into Public Awareness
	Engaging and Retaining New Members Using Drip Marketing
	How to Keep Members and Influence Media: Creating a Custom Communication Roadmap
	Rebrand, Refresh, Revitalize: The Good, the Bad and the Ugly
3:30 PM - 4:30 PM	Learning Labs
	Driving Member Engagement through Digital Channels
	Digital Transformation on a Budget
	Ready to Launch: A Website Redesign Mission Checklist
	Steal This Idea: Keys to Creating Successful and Compelling Campaigns
	The Data Scientist: Does your organization need one?