Schedule

Wednesday, June 5
12:00 PM - 5:00 PM	Registration Open	151 Concourse
12:00 PM - 5:00 PM	Exhibitor Move In	Hall A
1:00 PM - 3:00 PM	Executive Leadership Workshop \| What They Say and What They Do: Using Member Data to Drive Engagement	144 C
1:00 PM - 3:00 PM	Executive Leadership Workshop \| Modernize Your Marketing with Influencers and Programmatic Advertising	144 A
4:00 PM - 6:00 PM	Women Executives Forum \| Leading the Charge through Change, Challenge, and Chaos	144 A
Thursday, June 6
7:30 AM - 5:15 PM	Registration Open	151 Concourse
8:00 AM - 9:00 AM	Continental Breakfast \| Networking	146 Concourse
8:00 AM - 9:00 AM	Industry Partner Breakfast	145 AB
	Industry Partner Breakfast \| Upgrade Your Career Management Toolkit With Association CareerHQ	145 AB
8:00 AM - 4:30 PM	Bookstore Open	151 Concourse
9:00 AM - 10:00 AM	Keynote \| Viral Business Starts at Home	146 Concourse
10:15 AM - 11:45 AM	Learning Labs
	GDPR: One Year Later	147 AB
	Chapter Hackathon: Solving Challenges with Chapters	145 AB
	Using Data to Create Phenomenal Membership Growth	151 AB
	Membership Think Tank	150 AB
	What Does a Modern Marketing Team Look Like?	152 AB
12:00 PM - 2:30 PM	Lunch & Exhibitor Showcase	Hall A
2:45 PM - 3:15 PM	Learning Labs
	How to Launch your Association Podcast in 2019	152 AB
	How Issue Advocacy Can Increase Member Engagement	145 AB
	Website Hacks for Better Engagement	147 AB
	What’s News to You? Reputation Management in Today’s News World	150 AB
	Positioning Your Brand in a Competitive Market	151 AB
3:30 PM - 4:15 PM	Learning Labs
	Character Study: Bringing Member Personas to Life – Hollywood Style!	151 AB
	Taking a Chance on a Great Idea	152 AB
	Mining for Gold: 15 Award Winning Membership, Marketing, and Communications Nuggets	145 AB
	Crisis Communication Plans for Nonprofits and Associations	150 AB
	Small Steps to Implement Customer Journey Mapping in the Complex Association Model	147 AB
4:30 PM - 5:15 PM	Learning Labs
	Audits, Analyses and Answers: A Close Look at Your Association	151 AB
	Building a Diversity Recruitment Microsite	145 AB
	Building Your Brand	150 AB
	Content Marketing is THE Approach	147 AB
	Successful Video Marketing	152 AB
Friday, June 7
7:30 AM - 4:30 PM	Registration Open	151 Concourse
8:00 AM - 9:00 AM	Continental Breakfast \| Networking	146 Concourse
8:00 AM - 9:00 AM	Industry Partner Breakfast	145 AB
	Industry Partner Breakfast \| Elevate the Member Experience with Data Analytics	145 AB
8:00 AM - 3:45 PM	Bookstore Open	151 Concourse
9:00 AM - 10:00 AM	Keynote \| Datashock: Artificial Intelligence, Connectedness, and Readying for the Big Data Future	146 ABC
10:15 AM - 11:00 AM	Learning Labs
	Customer-Centric Operations: A Story of Transformational Change	145 AB
	Do This, Not That: Critical Email Marketing Techniques	147 AB
	LinkedIn as a Strategic Recruitment and Engagement Tool	152 AB
	Making a Splash With an Integrated Campaign	150 AB
	The Pitfalls of Marketing Automation: Who Are You Missing?	151 AB
11:15 AM - 11:45 AM	Learning Labs
	Are You Still Reading Slides? Time to Reinvigorate Your Presentations	150 AB
	Awaken Your Inner Event Pitch	151 AB
	Building Pride in Your Membership by Celebrating the Profession	145 AB
	Make Your Wow Message Repeatable!	152 AB
	What Did You Say? A Primer on Surveys and Feedback	147 AB
12:00 PM - 2:30 PM	Lunch & Exhibitor Showcase	Hall A
2:45 PM - 3:30 PM	Learning Labs
	Beyond the Hype: How to Kick-start Your Marketing with Artificial Intelligence (AI)	150 AB
	Don't Create Committees, Design Them	151 AB
	How to Capture the Attention of the Generation Z Constituent	145 AB
	Meet Members Where They Are: Leveraging Meetings for Membership Recruitment	147 AB
	Turn Chapters into Member Influencers	152 AB
3:45 PM - 4:30 PM	Learning Labs
	How the 4 Ps of Marketing became 9	147 AB
	Multimedia: 4 Simple Steps to Rejuvenate Member Engagement and New Member Recruitment	151 AB
	Lessons Learned from a Successful Member Recruitment Campaign	150 AB
	Transform Your Association’s Value Proposition: Lessons From Shark Tank Startups	152 AB
	10+ Ways to Keep Members	145 AB