Schedule

Wednesday, June 5
12:00 PM - 5:00 PM	Registration Open
12:00 PM - 5:00 PM	Exhibitor Move In
1:00 PM - 3:00 PM	Executive Leadership Workshop \| What They Say and What They Do: Using Member Data to Drive Engagement
1:00 PM - 3:00 PM	Executive Leadership Workshop \| Modernize Your Marketing with Influencers and Programmatic Advertising
4:00 PM - 6:00 PM	Women Executives Forum \| Leading the Charge through Change, Challenge, and Chaos
Thursday, June 6
7:30 AM - 5:15 PM	Registration Open
8:00 AM - 9:00 AM	Continental Breakfast \| Networking
8:00 AM - 9:00 AM	Industry Partner Breakfast
	Industry Partner Breakfast \| Upgrade your career management toolkit with Association CareerHQ
8:00 AM - 4:30 PM	Bookstore Open
9:00 AM - 10:00 AM	Keynote \| Viral Business Starts at Home
10:15 AM - 11:45 AM	Learning Labs
	GDPR: One Year Later
	Chapter Hackathon: Solving challenges with Chapters
	Using Data to Create Phenomenal Membership Growth
	Membership Think Tank
	What Does a Modern Marketing Team Look Like?
12:00 PM - 2:30 PM	Lunch & Exhibitor Showcase
2:45 PM - 3:15 PM	Learning Labs
	How to Launch your Association Podcast in 2019
	How Issue Advocacy Can Increase Member Engagement
	Website Hacks for Better Engagement
	What’s News to You? Reputation Management in Today’s News World
	Positioning your Brand in a Competitive Market
3:30 PM - 4:15 PM	Learning Labs
	Character Study: Bringing Member Personas to Life – Hollywood Style!
	Taking a Chance on a Great Idea
	Mining for Gold: 15 Award Winning Membership, Marketing, and Communications Nuggets
	Crisis Communication Plans for Nonprofits and Associations
	Small Steps to Implement Customer Journey Mapping in the Complex Association Model
4:30 PM - 5:15 PM	Learning Labs
	Audits, Analyses and Answers: A Close Look at Your Association
	Building a Diversity Recruitment Microsite
	Building Your Brand
	Content Marketing is THE Approach
	Successful Video Marketing
Friday, June 7
7:30 AM - 4:30 PM	Registration Open
8:00 AM - 9:00 AM	Continental Breakfast \| Networking
8:00 AM - 3:45 PM	Bookstore Open
9:00 AM - 10:00 AM	Keynote \| Datashock: Artificial Intelligence, Connectedness, and for the Big Data Future
10:15 AM - 11:00 AM	Learning Labs
	Customer-Centric Operations: A Story of Transformational Change
	Do This, Not That: Critical Email Marketing Techniques
	LinkedIn as a strategic recruitment and engagement tool
	Making a Splash With an Integrated Campaign
	The Pitfalls of Marketing Automation: Who are You Missing?:
11:15 AM - 11:45 AM	Learning Labs
	Are You Still Reading Slides? Time to Reinvigorate Your Presentations
	Awaken Your Inner Event Pitch
	Building Pride in Your Membership by Celebrating the Profession
	Make Your Wow Message Repeatable!
	What Did You Say? A Primer on Surveys and Feedback
12:00 PM - 2:30 PM	Lunch & Exhibitor Showcase
2:45 PM - 3:30 PM	Learning Labs
	Beyond the Hype: How to Kick-start Your Marketing with Artificial Intelligence (AI)
	Guiding Your Association Through a Member-Focused Website Redesign
	How to Capture the Attention of the Generation Z Constituent
	Meet Members Where They Are: Leveraging Meetings for Membership Recruitment
	Turn Chapters into Member Influencers
3:45 PM - 4:30 PM	Learning Labs
	How the 4 Ps of Marketing became 9
	Multimedia: 4 Simple Steps to Rejuvenate Member Engagement and New Member Recruitment
	Lessons Learned from a Successful Member Recruitment Campaign
	Transform Your Association’s Value Proposition: Lessons from Shark Tank Startups
	10+ Ways to Keep Members