Schedule

Monday, May 16
9:00 AM - 4:00 PM	Exhibitor Move-In and Registration	Hall C
Tuesday, May 17
7:45 AM - 8:45 AM	Coffee and Networking	151 Concourse
7:45 AM - 4:30 PM	Registration Open	151 Concourse
8:45 AM - 10:00 AM	Keynote \| Plan D - Empowering Disruptors	Room 146
10:15 AM - 11:00 AM	Learning Labs
	Learn from the Best: 2022 Gold Circle Award Winners	Room 150
	Coming Soon to an Association Near You: 5 Technologies Your Organization Can’t Ignore!	Room 151
	Critical Email Tips to Radically Improve Marketing Performance	Room 145
	Ethics for Marketing, Membership, and Communication Professionals	Room 152
	Is it Time to Rebuild Your Membership Structure? Considerations for overhauling or remodeling your current membership organization	Room 147
11:15 AM - 11:45 AM	Express Learning Labs
	Make Content Count: Membership, Marketing, and Google	Room 152
	Sensational Curational: Curating Content for Optimal Membership Engagement	Room 145
	Should Your Association Launch a Podcast? 5 Questions to Ask	Room 151
	What I Wish I Knew Before Becoming an Association Consultant	Room 150
	What’s Ethics Got to Do with It? Responsible Content Curation	Room 147
12:00 PM - 1:30 PM	Exhibitor Showcase Open with Lunch	Hall C
1:45 PM - 2:30 PM	Learning Labs
	Gap Analysis: Your Secret Weapon to Membership Market Sizing	Room 152
	ABCs of Marketing - Always Be Converting	Room 151
	The Three Cs: Get the Most from Your Agencies and Consultants	Room 145
	Understanding Your Audiences: Effective Market Research for Post-Pandemic Events	Room 150
	What’s Branding Got to Do With Content? (Hint: A Lot)	Room 147
2:30 PM - 2:45 PM	Personify Punch Pop-Up
2:45 PM - 3:30 PM	Learning Labs
	Creative Integrations: Optimize Technology for Efficiency and Improved Member Engagement	Room 147
	How Communication Pros Can Drive DEI Engagement	Room 151
	Inspire, Honor, and Engage: New Opportunities for Your Awards Program	Room 150
	The Case for Experiential Design	Room 145
	Tune-Up and Rev-Up: Improving Your Membership Recruitment Program’s Mileage	Room 152
3:30 PM - 3:45 PM	AArwin Popcorn Pop-Up
3:45 PM - 4:30 PM	Learning Labs
	DESTINATION DATA! 4 Trips to Take with Your Member Data	Room 150
	Frustration of Purpose: Decision-Making in the Face of Socio-Political Threats	Room 152
	Punching Above Your Weight: Small Marketing Team Success	Room 147
	What Do CRPs, Chapter Leaders & CEOs Think of Chapters?	Room 151
Wednesday, May 18
7:30 AM - 8:30 AM	Forj Member Experience Think Tank (by invitation only)	Room 149B
7:45 AM - 8:30 AM	Rising to Leadership: Becoming a Strategic MarComm Asset to your Organization	154 A
	Rising to Leadership: Becoming a Strategic MarComm Asset to your Organization	154 A
7:45 AM - 8:45 AM	Coffee and Networking	151 Concourse
7:45 AM - 4:15 PM	Registration Open	151 Concourse
8:45 AM - 10:00 AM	Keynote \| Distinguishing Your Mission and Vision Through Storytelling	Room 146
10:15 AM - 11:00 AM	Learning Labs
	Agile Marketing: Learn the Fantastic Benefits and How to Start	Room 145
	Awareness Weeks: Engaging Your Membership and Advocating for Your Community	Room 150
	Build and Market a Strong International Value Proposition	Room 151
	Making Non-dues Revenue Predictable: Marketing Subscription E-learning	Room 152
	Top 5 Digital Content Models that ENGAGE and MONETIZE	Room 147
11:15 AM - 11:45 AM	Express Learning Labs
	How to Get Members (and Leadership) Comfortable With Press	Room 150
	Moving from Volunteer Management to Volunteer Empowerment	Room 151
	The Seven Deadly Sins of Membership Marketing	Room 152
	Warp Speed: How CASL Launched a Transformative Data Product During a Pandemic	Room 145
	When and How To Break Up With Underperforming Social Channels	Room 147
12:00 PM - 1:30 PM	Exhibitor Showcase with Lunch	Hall C
1:45 PM - 2:30 PM	Learning Labs
	Why the Ethics of Your Members Make a Difference for Your Customers	Room 145
	Hyper-Personalize to "The Market of One"	Room 150
	Low Cost, High Impact Videos: Social Strategies That Drive Success	Room 151
	From Transactional to Transformational. Elevate Your Volunteer Training Program	Room 152
	I See You. Do You See Me?	Room 147
1:45 PM - 4:30 PM	Exhibitor Move-Out	Hall C
2:30 PM - 2:45 PM	Personify Punch Pop-UP
2:45 PM - 3:30 PM	Learning Labs
	Thinking Outside the Resume—How Associations Can Impact the Workforce	Room 150
	Checking Your Membership Vitals: How to Assess Your Association’s Health	Room 145
	Meetings Are Changing, Is Your Marketing Strategy Keeping Up?	Room 151
	More than a Membership: Create Belonging Through Sound Brand Strategy	Room 152
	Where Is the Value? Creating Win-Win Value for Your Organization and Members	Room 147
3:30 PM - 3:45 PM	AArwin Popcorn Pop-Up
3:45 PM - 4:30 PM	Learning Labs
	Tell Your Story Through Their Story: Navigating Content Creator Collaborations	Room 150
	Measuring Your Marketing Effectiveness: How Mature is Your Marketing?	Room 145
	ROI Scorecard for Measuring Membership	Room 147
	The Digital Advertising Investment for Associations	Room 151
	Your Email Sender Reputation Has Tanked – Now What?	Room 152