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Schedule

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Sunday, May 11
12:00 PM - 4:00 PM	Exhibitor Move In
Monday, May 12
8:00 AM - 9:00 AM	Networking Hour
8:00 AM - 4:30 PM	Registration Open
9:00 AM - 10:30 AM	Keynote and Gold Circle Awards
	Opening Keynote: Bridging the Narrative Gap: The Key to Influence and Leadership
10:45 AM - 11:45 AM	Learning Labs (60 minutes)
	Implementing ASAE-Award-Winning Strategies into Association Membership, Marketing Communications
	Actions Speak Louder than Surveys: Engaging Members Through Targeted Feedback
	Enhancing the Accessibility of Your Membership Experience Through MarCom
	DIY Design Detox: The Case for Bringing in the Experts
	The Cost of Standing Still: Identifying the Technical Debt Limiting Your Marketing Strategy
	From Vision to Reality: Crafting a Generative AI Strategy for Thriving Associations
10:45 AM - 12:15 PM	Deep Dive Learning Lab (90 minutes)
	Grounded in Knowledge: Making Generative AI Reliable
12:00 PM - 12:30 PM	Express Learning Labs (30 minutes)
	AEO: The Future of SEO in an AI World
	Generational Influencer Marketing: Lessons learned in Crossing the Divide
	Yes, They Can: Train Your Volunteers to Slay on TikTok and Short Form Video
	Redefining Membership: Innovative Approaches to Cultivating Loyalty and Growth in the Association Space
	Disruptive Engagement: Redefining Member Value in the Digital Age
	Tips to Safely use A.I. for Events and Member Support / Engagement
12:30 PM - 1:45 PM	Networking Lunch with Exhibitors
1:45 PM - 2:45 PM	Learning Labs (60 minutes)
	Rebranding to Recharge Your Organization: A Small Staff Association Case Study
	Tech Dating Game—How Do You Find the Best Match?
	Improving Volunteer Recognition Through Technology Solutions
	Unlocking Project Success: A Systems Thinking Approach to Project Management
	2024 Campaign Case Study: Breathing New Life into Ongoing Campaigns
	Recognizing When an Association Product/Content Isn’t Working & It’s Time to Move On
1:45 PM - 3:15 PM	Deep Dive Learning Lab (90 minutes)
	Mastering Member Engagement: Unlock the Power of End-to-End Journey Mapping
3:00 PM - 4:00 PM	Learning Labs (60 minutes)
	From Transactions to Communities: The Power of Membership Marketing
	Membership Marketing That Works: Advertising Strategies to Acquire, Engage, and Retain Members
	Call 9-1-1: Associations in Crisis
	Harnessing Generative AI to Enhance Knowledge Management & Member Engagement
	The Membership Game: Winning Email Campaigns
	Fast Track Digital Accessibility Assessment and Remediation
4:15 PM - 5:15 PM	Learning Labs (60 minutes)
	I Joined Every NRL Club: the $1,083 Member Experience Experiment
	Empowering Member Voices: Building Trust and Engagement with Next-Gen Audiences
	Making Numbers Matter: How to Turn Data into Meaningful Stories
	The Role of Storytelling in Modern Sales and Marketing
	AI Agents Unleashed: A Practical Guide for Association Leaders
	AI in Action: How Hey NAPA Drives One Industry Forward
Tuesday, May 13
8:00 AM - 9:00 AM	Networking Hour
8:00 AM - 4:15 PM	Registration Open
9:00 AM - 10:00 AM	Keynote and Gold Circle Overall Excellence Winner
	Closing Keynote: The Leader of the Future: Adapting, Leading, and Inspiring in a Changing World
10:15 AM - 11:15 AM	Learning Labs (60 minutes)
	Ultimate Email Marketing Game Changers for Associations and Event Marketers
	Voice-Activated AI for Next-Level Event Engagement: A Step Function Upgrade for Membership, Marketing, and Tech ROI
	Taking Ownership of DEIA—From Wherever You Sit
	Google Analytics Unlocked: Data-Driven Strategies for Your Association Website
	Choose Your Own Adventure: Crafting Personalized Journeys for First-Year Members
	Creating a Culture of Innovation in the AI Age
10:15 AM - 11:45 AM	Deep Dive Learning Lab (90 minutes)
	Beyond Buzz: Inside-Out Communications to Boost You Association’'s Culture and Brand
11:30 AM - 12:00 PM	Express Learning Labs (30 minutes)
	Step Up Your Association Events in 2026: Your Playbook for Association Success
	Leveraging the Power of a Community Ambassador Program
	Managing Third-Party Technology Risks
	Inclusive by Design: Empowering All Members with Digital Accessibility Practices
	The Clean Slate Approach: How to Rebuild Chapters for Modern Engagement
	Building a Roadmap for First-Year WOW: Ensuring Small-Staff Associations Retain Members
12:00 PM - 1:15 PM	Networking Lunch with Exhibitors
1:30 PM - 2:30 PM	Learning Labs (60 minutes)
	What Would You Do? Ethical Decision-Making in Association Marketing
	2024 Website Metric Benchmark Report: Trends and Insights for Associations
	Analytical Value Management: Enhancing Recruitment, Retention, and Brand Through Data-Driven Value Propositions
	New Tech On The Menu: Advanced Tools & Employee Experience
	From Digital Chaos to Strategic Clarity: Is Your Technology Helping or Hurting Your Mission?
	Analytics, AI and the Next Generation for Associations
1:30 PM - 3:00 PM	Deep Dive Learning Lab (90 minutes)
	Unleash Your Why: How to Develop a Powerful Value Proposition to Drive Membership Growth
2:45 PM - 3:45 PM	Learning Labs (60 minutes)
	Building and Evolving a Communications Diversity Tracker
	Hot Off the Presses! Recent AI Innovations that Will Impact Your Marketing and Strategic Direction
	Beyond Demographics: Unlocking Growth with Situational Needs and Jobs-to-Be-Done Personas
	Data Visualization to Drive Engagement and Member Value
	Across the Engagement Universe: From Insight to Foresight
	Engaging Across the Digital Divide
4:00 PM - 5:00 PM	Learning Labs (60 minutes)
	Rehab-ing Your Social Presence with Member-Led Content
	Rebranding a Legacy: Strategies for Modernizing Marketing and Elevating Your Organization
	Unpopular Opinions: Challenging Conventional Thinking in Marketing, Communications & Technology
	Talking the Talk: How to Future-Proof Your Association and Engage Younger Audiences
	I Love You, You’re Perfect, Now Change: Realigning Your Identity for Strategic Success
	“Making Eventful Memories: Turning Ordinary Gatherings into Unforgettable Member-mories!”
4:30 PM - 5:30 PM	Exhibitor Move Out

additional fee (Separate registration fee required.)