June 20, 2023
1:00 – 4:00 pm
Activate the talent of your Invisibles by tapping into your organization’s superpowers.Join forces with the four councils—Membership, Marketing, Communications, and Technology—as they talk about the lifecycle of a project and determine when the right time is to activate the invisible superpowers within your organization. We will share a framework to reduce noise and misunderstanding while creating a cohesive experience for the overall business team. This framework will help your organization increase velocity of learning and value of cross collaboration. You will learn the importance of organizational cohesion and how this impacts the success or failure of a launch.
We will conduct three workshops that define, discuss, and demonstrate using the framework during three common modes: strategy, creating a new product and program, and nurturing an existing product or program. The workshops will focus on introducing AI tools into your organization.
We’ll consider questions like:
Carlos Cardenas, CAE, senior director of information technology, National Board of Certification & Recertification for Nurse Anesthetists
Ashley Hodak Sullivan, director, membership & marketing, National Association of College and University Attorneys
Elizabeth Moris, director of brand engagement, Council on Undergraduate Research
Laura Sparks, Senior Marketing and Web Manager, Entomological Society of America
Gretchen Steenstra, Director, Client Strategy, DelCor Techonology Solutions
Make the most of your time at #MMCCon by adding this Preconference Session to your agenda.
(Separate registration fee required.)
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