Wednesday, June 21
9:00 – 10:00 a.m.
Rohit Bhargava
founder, Non-Obvious Company
@rohitbhargava
We are living in a time when it is harder to earn trust than ever before. Your members know it, no matter what industry they work with, and it can make growth more difficult. As audiences mistrust organizations and demand more transparency, what does it take to be more believable and achieve the growth you really want? How might techniques used in other sectors apply for associations?
In this entertaining and eye-opening talk, renowned marketing expert and bestselling author Rohit Bhargava will reveal the five “non-obvious” secrets of marketing in 2023 and what it really takes to stand out as real, human, authentic, and trustworthy in a skeptical world. He will also reveal some of the latest insights on human behavior and trends that matter for associations based on his ten years of research with Non-Obvious Megatrends and his newly released book The Future Normal.
Thursday, June 22
9:00 – 10:00 a.m.
Closing Keynote TBA
