Keynotes

Good Is The New Cool: The Power of Purpose

Thursday, April 16
9:00 - 10:00 a.m.

Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia, and Airbnb leading the cultural revolution around business as a force for good. But what is brand purpose? What are some of the myths and misconceptions around it? How can older companies reverse-engineer it into their DNA in an authentic and meaningful way? And how can leaders harness its power in order to create compelling brand propositions for a new generation of socially aware consumers—as well as attract the best employee talent who want to do meaningful work?

In this illuminating talk, Afdhel Aziz shares examples from brands including Starbucks, Facebook, Tesla, Patagonia, and many others to introduce the topic in a clear and insightful way.

Afdhel Aziz
award-winning author and marketer

Speaker presented by:

Permission Granted to Attract Diverse Markets

Friday, April 17

9:00 - 10:00 a.m.

Companies need to know what to say and how to get diverse customers to buy their products and services. Why? For business sustainability, competitive advantage, a constantly changing economy and about $14 trillion in buying power. During this session, Risha Grant will share the keys to effectively engage various diverse groups and provide you with tips on how to create a diversity communications strategy for your organization.

Risha Grant
founder & CEO, Risha Grant LLC

Speaker presented by: