Tuesday, May 22
Marketing in the Post Advertising Era
Traditional TV viewership is declining rapidly. Worse yet, 25% of all smartphones have ad blockers installed. Given all the changes in the marketing landscape, the question is - how can brands connect with consumers in the post advertising era? The good news is that there is a solution and brands like Red Bull, Starbucks, and Lego are using it every day. Join internationally recognized author, CEO, and network TV news commentator Jamie Turner as he shares how the world's most successful organizations are building bridges between their brands and their consumers.
Slam Dunk Success: Leading From Every Position in Life’s Court
Byron Scott, Charles Norris
Great leadership begins with great understanding. No one knows that better than basketball legend Byron Scott and lifelong business executive Charlie Norris who, respectively, won NBA championships and resurrected multimillion-dollar corporations by being team players no matter their position. Their book-which grew from their unlikely friendship and realization that two men from completely different backgrounds could have the same leadership ideals-breaks down their keys to motivating others, negotiating deals, and creating prosperity from scratch. Their blueprint includes lessons on listening, turning failure into learning opportunities, and delegating authority with extreme precision.