Executive Leadership Workshops
Service Centers Register Now Request 2019 Information
Service Centers Register Now Request 2019 Information

Executive Leadership Workshops

Make the most of your time at #MMCCon by adding one or more Executive Leadership Workshops or Women Executives Forum to your agenda.

additional fee= Separate registration fee applies.


Executive Leadership Workshops

Grab the Narrative: Storytelling for Maximum Impactadditional fee

Monday, May 21
1:00 - 3:00 PM.

In an environment where you don’t stand a chance to win anybody’s attention without some magic, a good story might save you and your brand from oblivion. With more media channels for engagement, and greater consumer control over what they pay attention to, marketing and Communications teams have scrambled to make their content more captivating, and stories represent a natural evolution.

Join professional journalist, communications pro, essayist and humorist Dan Bennett as he dives deep into best practices in organizational and human-impact storytelling.

Learn to develop stories based on ideas that you generate from idea to creation.
Implement the dynamics of stories that leave impressions to create lasting change.
Employ the concepts of story creation and dissemination to move forward the story as a valuable and potent communications tool.

Dan Bennett, founder

Creating Iconic Advantage:  Don't just milk the cow, butter it up!additional fee

Monday, May 21
1:00 – 5:00 PM

Before chasing what's new, consider innovating what's OLD… Growing iconic brand and product franchises is a conscious and deliberate strategy for success, and requires strong and coordinated design, innovation, and marketing capabilities. Come learn what new best practices are required to fully leverage this competitive advantage, especially in a world where consumers are gravitating towards fast fashion and commoditized products.

Soon Yu
International speaker and author on innovation and design

Speaker Provided by:
Presented by Outspoken


Women Executives Forum

Invigorate Your Personal Brandadditional fee

Monday, May 21
4:00 – 6:00 PM

The Women Executives Forum explores the challenges and opportunities facing women leaders—executives in and aspiring to the c-suite—and how men and women can take action to support gender equality. The series of workshops features notable speakers from the association, nonprofit, and public sectors. Each edition of the Women Executives Forum features a thought-provoking keynote presentation followed by facilitated table discussions.

Most branding talks are either highly academic or theoretical. Deb Gabor believes you shouldn’t need a Ph.D. to understand branding—and it should never be boring. The best branding work is exciting and no-nonsense. In this fast-paced, highly interactive master class, Deb will give you a basic how-to plan—in plain English—for building or re-igniting your brand.

Register Now for the Women Executives Forum