Executive Workshops
Service Centers Become an Exhibitor Register Now Request 2019 Information
Service Centers Become an Exhibitor Register Now Request 2019 Information

Executive Leadership Workshops

Make the most of your time at #MMCCon by adding one or more Executive Leadership Workshops or Women Executives Forum to your agenda.

additional fee= Separate registration fee applies.


What They Say and What They Do: Using Member Data to Drive Engagementadditional fee

Tuesday, June 5
1:00 - 3:00 PM.

Having a deep, qualitative understanding of your members’ lives while leveraging data based on how your members are actually using your products and services is only the beginning. You must also drive engagement. Easy, right? Explore several methods of engaging your members using automated systems and artificial intelligence (AI). Learn how to create behavioral profiles from the big data sets you already have as well as the more qualitative insights derived from the voice of the member. Plus, you’ll get ideas around what you can do with the insights you gather. You’ll walk away with a better understanding of what you’re doing well, the opportunities ahead, and the gap in between.

Optimize Your Advertising Spend with Retargeting and Automation!additional fee

Tuesday, June 5
1:00 – 3:00 PM

Retargeting combines two of the most important aspects of digital marketing: automation and personalization. Want your association to stand out in a sea of competition? You need to understand and deploy retargeting best practices. In this workshop, you’ll discover why most marketers see a higher ROI with retargeting than from most other technologies. You’ll learn to design and deploy a retargeting campaign that once in place works automatically and effectively.


Women Executives Forum

Leading the Charge through Change, Challenge, and Chaosadditional fee

Tuesday, June 5
4:00 – 6:00 PM

The Women Executives Forum explores the challenges and opportunities facing women leaders—executives in and aspiring to the c-suite—and how men and women can take action to support gender equality. The series of workshops features notable speakers from the association, nonprofit, and public sectors. Each edition of the Women Executives Forum features a thought-provoking keynote presentation followed by facilitated table discussions.

Change is not a project, it’s a mindset. But with workplace changes more rapid, complex, and constant than ever before, it can be extremely challenging to keep yourself and your team positive and productive. Libby Gill, leadership expert and the former head of PR/Communications for Sony, Universal, and Turner Broadcasting, helps you reframe change—including ambiguity, uncertainty, and overwhelm—as an opportunity for massive growth.

Register Now for the Women Executives Forum