Executive Workshops
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Executive Leadership Workshops

Make the most of your time at #MMCCon by adding one or more Executive Leadership Workshops or Women Executives Forum to your agenda.

additional fee= Separate registration fee applies.


What They Say and What They Do: Using Member Data to Drive Engagementadditional fee

Wednesday, June 5
1:00 - 3:00 PM.

Having a deep, qualitative understanding of your members’ lives while leveraging data based on how your members are actually using your products and services is only the beginning. You must also drive engagement. Easy, right? Explore several methods of engaging your members using automated systems and artificial intelligence (AI). Learn how to create behavioral profiles from the big data sets you already have as well as the more qualitative insights derived from the voice of the member. Plus, you’ll get ideas around what you can do with the insights you gather. You’ll walk away with a better understanding of what you’re doing well, the opportunities ahead, and the gap in between.


Modernize Your Marketing with Influencers and Programmatic Advertisingadditional fee

Wednesday, June 5
1:00 – 3:00 PM

Digital advertising has become increasingly sophisticated and data-driven over the past ten years, from retargeting to geofencing, new native social ads to stalwart PPC search ads. "Programmatic" combines two of the most important aspects of digital marketing: automation and personalization. It means showing the right ad to the right person at the right time to break through the noise and help your association truly engage your target audience.




Women Executives Forum

Leading the Charge through Change, Challenge, and Chaosadditional fee

Wednesday, June 5
4:00 – 6:00 PM

The Women Executives Forum explores the challenges and opportunities facing women leaders—executives in and aspiring to the c-suite—and how men and women can take action to support gender equality. The series of workshops features notable speakers from the association, nonprofit, and public sectors. Each edition of the Women Executives Forum features a thought-provoking keynote presentation followed by facilitated table discussions.

Change is not a project, it’s a mindset. But with workplace changes more rapid, complex, and constant than ever before, it can be extremely challenging to keep yourself and your team positive and productive. Libby Gill, leadership expert and the former head of PR/Communications for Sony, Universal, and Turner Broadcasting, helps you reframe change—including ambiguity, uncertainty, and overwhelm—as an opportunity for massive growth.

Register Now for the Women Executives Forum