#MMCCon is the only event that educates marketing, membership, and communications professionals specifically on operating within associations.
MMCC is here to help you answer your questions with strategies that work. Explore the latest trends in cutting-edge technology and best practices in marketing, membership, and communications. You’ll learn from fellow association executives that are facing similar challenges and have found realistic solutions.
Learning Labs in Three Disciplines
Membership Engagement & Recruitment
Members are the core of any association and associations must focus not only on attracting members but also engaging them once you have them.
Marketing & Technology
Marketing strategies vary based on your goals but can be enhanced and even more effective when combined with advances in the digital space.
Communication & Outreach
Members and prospects are bombarded with messaging every day with businesses competing for their attention; make your message heard by becoming more strategic than ever.
We are all at different stages of professional and skill development that require different levels of learning. ASAE provides this opportunity through our learning level structure for you to explore what is relevant, what provides key business application, and what stretches and challenges you. It’s your choice as to the most appropriate level based on your current knowledge, business experience, and professional growth goals.
Foundational: focus on awareness and factual recall; appropriate for those with limited experience of the subject area seeking introductory understanding of the content areas.
Applied: focus on understanding and comprehension; appropriate for those with some experience seeking to build on, apply, or enhance existing knowledge using content in practical applications to master concepts.
Strategic: focus on application and implementation of highly technical or detailed topics; appropriate for those with substantial prerequisite knowledge seeking the most up-to-date information to heighten expertise.
Earn CAE Hours
Earn up to 16 CAE credits
Attend the 2020 Marketing, Membership and Communications Conference and earn 9 credit hours toward certification or renewal of the Certified Association Executive (CAE) designation.
Additional CAE credits can be earned by attending the following Executive Leadership Workshops:
- Organizing Your Communication Calendar to Engage Year-Round (2 CAE credits)
- Do You Know Me? Building Group Identity Profiles for Member Recruitment and Retention (3 CAE credits)
- Women Executives Forum: #RepresentationMatters: The Power of Inclusive Marketing (2 CAE credits)