Community Conversations

Community Conversations

Experience the joys of connecting intentionally with like-minded, solution-oriented individuals. This is your opportunity to connect with knowledgeable industry partners as well as your peers about topics solicited from MMCC21 association professional attendees. Each Community Conversations banquet room will feature banquet tables in which you will participate in small group discussions. 

Review the schedule, Community Conversations company hosts, topics, and descriptions below. All Community Conversations take place in the designated banquet room in the virtual platform. 

June 3, 2021 - 1:00 - 1:45 p.m. ET


Community Conversation Hosted By:


Community Value & Getting Beyond Typical Engagement

Additional Details:

When you report on community engagement metrics, you’re usually looking at details like the number of posts a member makes, documents shared, or number of times logged in. Are you able to take it a step further and align those key numbers with your organizational goals? You’ve seen the evidence time and time again that your online community is invaluable to your members and your organization. Now it’s your chance to communicate that value to your boss and CEO in a way they’ll appreciate: your community’s Return on Engagement. In this session, learn how other community managers have tied their strategies to what their leadership really cares about. Learn how to remain relevant internally and reflect that in how you tactically run your community.

June 4, 2021 - 1:00 - 1:45 p.m. ET


Community Conversation Hosted By:



Meaningful Partnership and Sponsorships in a Hybrid World

Additional Details:

Partnering with vendors to deliver value to both them and your members looks different now than it did 18 months ago. But now is a great time to step back from your pre-packaged sponsorship offerings and ask all parties: What do you want out of a sponsorship? How do you want to reach members? What are the most valuable elements our association can offer so that the partnership can expand? Join us for creative discussions about criteria to consider when modifying sponsorships for a hybrid world. Gain new-to-you ideas for fresh offerings that will continue to grow your non-dues revenue. Plus, learn how to diplomatically reset sponsor expectations and help them meet their sponsor goals.



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