Call for Proposals - 2020 Marketing, Membership & Communications Conference
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2020 Call for Proposals

Welcome!

2020 Marketing, Membership & Communications Conference

April 16-17, 2020 | Walter E. Washington Convention Center, Washington, DC

Call for Proposals Open: August 5, 2019

Deadline for Submission: August 30,
2019


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The Marketing, Membership & Communications Conference (MMCC) is the can’t miss event for association professionals looking to improve their marketing, communication and membership strategies and learn about new technologies and trends to enhance their business.

Please completely read the materials below materials prior to starting the submission process:

Call for Proposals Submission Guide
Sample Submission Form

 

BEFORE YOU BEGIN

  • All proposals must be submitted online for consideration.
  • Please read the Call for Proposals Submission Guide prior to the start of the submission process.
  • Click on the "start" button at the bottom of this page to access the online proposal form.
  • Upon successful submission, the submitter will receive an email confirmation which should be retained for your records.

TOPIC AREAS/CONTENT FOCUS

As you plan your proposal submission, please consider these topic areas which have been identified as priority topics for the conference program. 

Marketing |Branding

  • Product Positioning
  • Marketing Metrics & Analytics
  • Promotion & Advertising
  • Social Media Platforms
  • Website Development
  • Customer Experience
  • Content Marketing
  • Small Staff
  • Influencer Marketing
  • Retargeting

Member Recruitment

  • Prospecting & List Generation
  • Membership Models
  • Member Benefits
  • Member Dues
  • Member Value Proposition
  • Diversity and Inclusion

Member Service & Retention

  • Relationship Marketing/Management
  • Increasing Engagement
  • Building Communities
  • Generational Member Engagement

Communications

  • Public Relations
  • Crisis Management
  • Issue Advocacy
  • Media Relations

Governance

  • Chapter/Component Relations
  • Volunteer Management

PROPOSAL PROCESS & SELECTION CRITERIA

A methodology that widely solicits content proposals and combines input of peers, volunteer leaders, and professional staff is designed to help ASAE ensure that the members of the association management community have a significant voice in co-creating the conference program.

All proposals are evaluated on each of the following five criteria:

  • Originality
  • Relevance
  • Program Design
  • Ability to Inspire Action
  • Overall Quality

IMPORTANT DATES:

  • Proposal submissions open: Monday, August 5
  • Proposal submission deadline: Friday, August 30 at 11:59 p.m. Eastern.
  • Proposal notifications by: October 31, 2019


RULES OF ENGAGEMENT:

  • All proposals must be submitted using the online form, no exceptions. 
  • Plan your submission in advance.
  • Limit to one engagement, each content leader will be limited to presenting or co-presenting one session only. 
  • The primary point of contact (POC) is the person submitting the proposal.
  • All proposed content leaders must be listed.
  • Use clear, error free language. 
  • Use attributions when appropriate. 
  • A description of instructional flow/design is required.
  • Avoid all commercial bias. 
  • Be original. 
  • Adhere to published deadlines. .
  • Observe intellectual property rights.

QUESTIONS?

The ASAE Learning team is available to make this experience a positive one. If you have questions, please reach out anytime. Thank you in advance for your time and the opportunity to share your thought leadership!

Vivienne Oxford

voxford@asaecenter.org

Before you begin the online process, please read the Call for Proposals Submission Guide and use the Sample Submission Form to collect your thoughts.