Call for Proposals - 2021 Marketing, Membership & Communications Conference

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2021 Call for Proposals

Welcome!

2021 Marketing, Membership & Communications Conference

June 2-3, 2021 | Walter E. Washington Convention Center
Washington, DC
Call for Proposals: August 31 – September 25, 2020

CLICK THE START BUTTON AT THE BOTTOM OF THE PAGE TO BEGIN.

The Marketing, Membership & Communications Conference (MMCC) is the can’t miss event for association professionals looking to improve their marketing, communications, and membership strategies and learn about new technologies and trends to enhance their business in our current COVID-19 environment.

Please completely read the materials below materials prior to starting the submission process:

Call for Proposals Submission Guide
Sample Submission Form

 

BEFORE YOU BEGIN

  • All proposals must be submitted online for consideration.
  • Please read the Call for Proposals Submission Guide prior to the start of the submission process.
  • Click on the "start" button at the bottom of this page to access the online proposal form.
  • Upon successful submission, the submitter will receive an email confirmation which should be retained for your records.

 

TOPIC AREAS/CONTENT FOCUS

As you plan your proposal submission, please consider the topic areas listed below which have been identified as potential focus areas for the conference program. Please also consider how COVID-19 has impacted your area of focus and think about how you can provide guidance on navigating our “new normal”. While proposals may address more than one area, you must select one which fits best. The example topics below are intended to help you develop ideas, but we welcome and encourage additional ideas as well as encourage submissions that highlight how organizations have pivoted in these areas.

Marketing and Branding

  • Content Marketing
  • Customer Experience
  • Data
  • Demand Generation
  • Digital Revenue Generation
  • Influencer Marketing
  • Marketing Metrics & Analytics
  • Product Management
  • Product Positioning
  • Promotion & Advertising
  • Retargeting
  • Small Staff
  • Social Media Platforms
  • Website Development

Member Recruitment

  • Diversity and Inclusion
  • Member Benefits
  • Member Dues
  • Member Value Proposition
  • Membership Models
  • Prospecting & List Generation

Member Service & Retention

  • Building Communities
  • Increasing Engagement
  • Generational Member Engagement
  • Relationship Marketing/Management

Communications

  • Crisis Management
  • Issue Advocacy
  • Media Relations
  • Public Relations

Governance

  • Chapter/Component Relations
  • Volunteer Management

 

PROPOSAL PROCESS & SELECTION CRITERIA

A methodology that widely solicits content proposals and combines input of peers, volunteer leaders, and professional staff is designed to help ASAE ensure that the members of the association management community have a significant voice in co-creating the conference program.

All proposals are evaluated on each of the following five criteria:

  • Ability to inspire action or proven action with results
  • Originality
  • Overall Quality
  • Program Design
  • Relevance specific to the current COVID-19 environment

 

IMPORTANT DATES:

  • Proposal submissions begin - Monday, August 31
  • Proposal submission end - Friday, September 25 at 11:59 p.m. EDT
  • Proposal notifications - November 6, 2020

 

RULES OF ENGAGEMENT:

  • All proposals must be submitted using the online form, no exceptions.
  • Plan your submission in advance.
  • Limit to one engagement, each content leader will be limited to presenting or co-presenting one session only.
  • The primary point of contact (POC) is the person submitting the proposal.
  • All proposed content leaders must be listed.
  • Use clear, error free language.
  • Use attributions when appropriate.
  • A description of instructional flow/design is required.
  • Avoid all commercial bias.
  • Be original.
  • Adhere to published deadlines.
  • Observe intellectual property rights.
  • All accepted content leaders must register

 

QUESTIONS?

The ASAE Learning team is available to make this experience a positive one. If you have questions, please reach out anytime. Thank you in advance for your time and the opportunity to share your thought leadership!

Vivienne Oxford
voxford@asaecenter.org

Before you begin the online process, print the Sample Submission Form to collect your thoughts