Tech2GROW Collective + Theater
TECH2GROW COLLECTIVE + THEATER IN ROOM 159
STOP BY TO LEARN ABOUT MORE SOLUTIONS TO YOUR ASSOCIATION'S TECHNOLOGY CHALLENGES!
Tech2Grow Collective Partners
Four POWER Sessions:
- Breaking Through Digital Noise
- Member Retention Strategies
- Data-Driven Engagement
- Technology ROI for Associations
MONDAY, MAY 12
12:00 - 12:30 PM
Digital Barriers Are Costing You Members: The Urgent Need for Accessibility
Dahlia El Gazzar, Kardoe
Your inaccessible digital presence is actively excluding potential members and violating trust. Beyond legal exposure, poor accessibility creates frustration that drives members away silently. This hands-on workshop demonstrates practical techniques to identify and fix critical accessibility failures in your association’s digital assets, ensuring all members can fully participate before they seek more inclusive alternatives.
Learning Outcomes:
• Conduct quick accessibility audits to identify immediate threats
• Implement inclusive design principles across platforms
• Create accessibility-focused content workflows
1:15 PM - 1:45 PM
Breaking Through Content Saturation: Why Your Stories Are Being Ignored
Dahlia El Gazzar
Your members are drowning in content but starving for meaning. With attention spans shrinking and competition growing, generic messaging is costing you engagement and relevance. Authentic storytelling isn’t just nice-to-have—it’s essential for survival. This interactive session provides practical frameworks for turning organizational knowledge into compelling stories that drive engagement and loyalty before your association becomes another ignored voice.
Learning Outcomes:
• Create story frameworks that highlight member value
• Transform data into emotional, memorable narratives
• Develop a sustainable storytelling system across channels
TUESDAY, MAY 13
11:30 AM - 12:00 PM
Insights from the Tech Side!
Vinnu Deshetty, Rachel Stephan, Cecilia Lavin, Paul Stenhouse, Joe Colangelo, Megan Saad, Jon Benjamin, Gabe Stephens, Lisa Lee, Koby Soto
Come and learn about the Tech2Grow Collective Partners and how their products/solutions can help you and your organization reach new heights!
1:00 - 1:30 PM
Dear Dahlia: Unfiltered Answers to Your Association’s Most Pressing Digital Dilemmas
Dahlia El Gazzar, Vinnu Deshetty
Bring your burning questions about association marketing, membership, communications, and technology to our candid advice panel where seasoned experts will provide real-world solutions—no corporate speak, just honest guidance from those who’ve faced similar challenges. Submit questions in advance (anonymously if preferred) or bring them to this judgment-free session where nothing is off-limits, from digital transformation roadblocks to engagement puzzles. You’ll leave with actionable strategies, validation that you’re not alone, and valuable connections with peers navigating the same challenges.
Don't forget to also visit the Business Studio Lab onsite!
(across from the Registration Lounge, Room 144)
