• 05/2–3/2017
  • Washington, DC
  • Walter E. Washington
    Convention Center
Service Centers Become An Exhibitor

Preconference Workshops

Increase the return on your education investment and make the most of your time at MM&C by adding a Preconference Workshop to your agenda.

 

Strategic Talent Management for High Performing Marcomm Teams

 

Monday, May 1
1:00 - 3:00 p.m.

If your marketing team is winning, life is good. If not, you're rushing to adapt, realizing the strategic, creative, and technical gaps on your marketing team are a huge limiting factor to your association’s growth. What are the critical macro and micro cultural “must haves” to sustain Marcomm creativity that leads to business results? what core competencies and capabilities are we trying to develop as an HR and Marcomm team? Join us for an interactive session that’s designed to help decision-makers craft people and culture that will impact organizational success and discover how you can propel your association forward by building a high performance marketing team, slanting what looks like a level playing field into your favor.

Suzanne Carawan, chief marketing officer, HighRoad Solution

Charlie Jones, senior vice president, Global Brand Management, FIA

Robb Lee, chief marketing & communications officer, ASAE

Catherine Ort-Mabry, director, marketing & communications, American Society for Microbiology

Robert M. Skelton, CAE, chief administrative officer, ASAE

Richard Yep, CAE, FASAE, chief executive officer, American Counseling Association

 

 

Membership Recruitment in the Digital Age

 

Monday, May 1
3:00 - 5:00 p.m.

It’s no secret that finding and keeping members is more challenging than ever. With seemingly endless options and an overload of information, how can you effectively attract and retain members? This all translates into an immense opportunity to increase visibility, attract more referrals, and grow your membership – if you know how to pivot. Understand the key mistakes associations make in marketing and recruitment in today’s world and how to avoid them. Learn the five specific strategies to help you grow your digital footprint and uncover the secret to retaining members in today’s noisy environment. As a result of this session, you will understand how to shift your strategy and mindset to meet potential members where they are and deliver what they are wanting.

Shama Hyder
CEO
The Marketing Zen Group

 
Separate registration fee applies.

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