Keynotes

Tuesday, May 2

Keynote Kickoff

Shama Hyder

Engaging and Promoting in a Digital Ecosystem

Shama Hyder
CEO, The Marketing Zen Group

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Marketing in today’s digital age has become overwhelmingly complex, but it doesn’t have to be. Hyder teaches you to rise above of the clutter and understand the new principles of digital marketing.

Eric Kuhn

From Hollywood to Silicon Valley

Eric Kuhn
CMO, Layer3TV

Eric Kuhn runs marketing and business development for Layer3 TV, a next generation direct-to-consumer cable provider spearheading a new era of home media, combining the best of television, social, and digital life. Previously Eric was Hollywood’s first “social media agent” at United Talent Agency. There he represented some of the industry’s top writers, directors, actors and producers on investments, digital strategy and social media. In 2009 Eric became CNN’s Audience Interaction Producer, running social media and producing some of the first television programs that integrated digital platforms.

Eric is responsible for launching the National Basketball Association and CBS News on social media. On the cutting edge, Kuhn takes you from best practices to next practices, bridging content and technology to make the most of the current social networks while being prepared for what’s to come.

Speaker Provided by Greater Talent Network

Wednesday, May 3

Closing Keynote

William Espey

Deviation, Brand Integrity and the Creative Mind

William Espey
Brand Voice Lead, Chipotle Mexican Grill

William Espey is the driving force behind Chipotle’s unique brand voice—irreverent and cheeky yet generous and intelligent. William started with Chipotle 18 years ago when the company had fewer than 20 locations and has seen the company grow to more than 2000 restaurants and counting in the U.S. and abroad. For the first decade of his tenure he was the sole internal creative resource, responsible for concept, copy, design and production, on everything from outdoor billboards to custom gift cards. The voice of the Chipotle brand that he generated wasn’t the result of a calculated corporate strategy, but developed organically as William’s personal expression of Chipotle’s unique values and culture. As the brand voice lead, Espey draws from his experience introducing the fast casual concept to the restaurant landscape to lessons learned from the E.coli incidents associated with the chain in late 2015. He reveals the importance of authenticity in your messaging and the transparency in your actions to effectively manage and overcome any crisis.

Speaker Provided by Keppler Speakers