- 05/2–3/2017
- Washington, DC
- Walter E. Washington
Convention Center
MARKETING
THAT IS
easily
spreadable
MEMBERSHIP
THAT IS
quickly
adaptable
COMMUNICATIONS
THAT ARE
effortlessly
reproducible
What is the viral thing to do?
For marketing, membership, and communications professionals, viral is messages that are widely circulated from one user to another. Viral is the video in our YouTube channels, the hashtags in our Twitter feeds, and the campaigns that produce big results. At this year’s Marketing, Membership & Communications Conference (MMCC), content leaders, keynotes, and solution providers will guide your thinking and provide you with tools to develop strategies that incorporate the idea of "going viral."
Grab Your #MMCC17 Session Handouts
See the full list of 2017 Session Handouts.
Get inspired with innovative keynotes.
Three content leaders from companies who are pushing the envelope in marketing, membership, and communications will inspire you to try new strategies in your association. Learn More.
Spread It.
Follow MMCC on social media and download the app to stay up to date and connect with fellow attendees. Spread It.
Focus in on your Education
This year, education options offer an array of topics and interests including a focus on mobile, strategy, leadership, marketing technologies, infrastructure, security, operations, and analytics.
Preconference Workshops
Two add-on workshops offer you a preconference opportunity to extend your learning. Dig deeper on marketing team management and membership recruitment.
4 Content Pathways
Learning Labs focus on operations, trends, engagement, and strategy. Use these pathways to tailor your learning to your needs.
Gold Circle Awards
The Gold Circle Awards honor the essential roles MMCC functions play in association success. Find out the 2017 winners at the conference.
Spread Knowledge
Shama Hyder
Keynote Kickoff:
Engaging and Promoting in a Digital Ecosystem
Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Marketing in today’s digital age has become overwhelmingly complex, but it doesn’t have to be. Hyder teaches you to rise above of the clutter and understand the new principles of digital marketing.
Eric Kuhn
Opening Keynote:
From Hollywood to Silicon Valley
Eric Kuhn runs marketing and business development for Layer3 TV, a next generation direct-to-consumer cable provider spearheading a new era of home media, combining the best of television, social, and digital life. On the cutting edge, Kuhn takes you from best practices to next practices, bridging content and technology to make the most of the current social networks while being prepared for what's to come.
William Espey
Closing Keynote:
Deviation, Brand Integrity, and the Creative Mind
William Espey is the driving force behind Chipotle's unique brand voice—irreverent and cheeky yet generous and intelligent. As the brand voice lead, Espey draws from his experience introducing the fast casual concept to the restaurant landscape to lessons learned from the E.coli incidents associated with the chain in late 2015. He reveals the importance of authenticity in your messaging and the transparency in your actions to effectively manage and overcome any crisis.
Our Community
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