• 05/2–3/2017
  • Washington, DC
  • Walter E. Washington
    Convention Center


Session Title select
Strategic Talent Management for High Performing Marcomm Teams
Membership Recruitment in the Digital Age
Give Them What They Want, Even If They Don't Know They Want It
Improving Marketing Analytics ROI
Creating In-Person Communities in a Highly Connected World
One-Size-Fits-None: Segmentation Secrets for Recruiting & Retention
Leveraging Technology to Sharpen Your Association’s Research
Next-Gen Content Strategies for Associations
The Reluctant Rebrand – A Story of Transformation
Beyond Banners & Buttons: Optimizing Digital Properties to Generate Revenue
Five Big Things Every Marketer Should Know—and 45 Little Things You Should Do
Reinventing the Brand Story: The Overhaul of Public Works Expo
Taking the Mystery out of Building Online Communities
Include is a Verb: Maximize Member Engagement Through Inclusion
Designing an Effective Public Relations Campaign in a Cluttered Media Landscape
Snapchat for Business: How Marketers Can Take Advantage
What We Learned From the 2016 Presidential Election
…And then the New York Times Called: When Your Key Message Becomes Breaking News
10 Marketing KPIs Every Association Should Be Measuring
Tipping the Sacred Cows – How We Can Move Onward and Upward
Content to Connection: Tapping Member Data to Revamp Digital Content Delivery
Member Engagement: Strategy, Data and Informed Decision Making
Surviving and Thriving after a Cyber Security Breach
The Next Marketing Department
Business Objectives Meet User Expectations
Chapters: Finding the True Value, Part 1
Finding the Path to Increasing Membership
Optimizing Technology to Maximize Your Marketing
A Mission Driven Model: Realigning your Membership to Your Strategy
Creating a Data-Friendly Association: A View From the Top
What? No Program? Reevaluating your Events Onsite Print Vehicles

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