• 05/2–3/2017
  • Washington, DC
  • Walter E. Washington
    Convention Center
Service Centers Become An Exhibitor

All Education Sessions

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 Monday, May 01
Session Code Session Title Room Handout
1:00 PM - 3:00 PM
Preconference Strategic Talent Management for High Performing Marcomm Teams 145 AB Unknown
3:00 PM - 5:00 PM
Preconference Membership Recruitment in the Digital Age 140 AB Unknown
 Tuesday, May 02
Session Code Session Title Room Handout
8:30 AM - 9:30 AM
Keynote Kickoff Engaging and Promoting in a Digital Ecosystem 146 ABC
Opening Keynote From Hollywood to Silicon Valley 146 ABC
9:45 AM - 10:45 AM
Strategy Give Them What They Want, Even If They Don't Know They Want It 152 AB Unknown
Trends Improving Marketing Analytics ROI 150 AB Unknown
Engagement Creating In-Person Communities in a Highly Connected World 151 AB Unknown
Operations One-Size-Fits-None: Segmentation Secrets for Recruiting & Retention 147 AB Unknown
1:15 PM - 2:15 PM
Trends Leveraging Technology to Sharpen Your Association’s Research 150 AB Unknown
Strategy Next-Gen Content Strategies for Associations 152 AB Unknown
Engagement The Reluctant Rebrand – A Story of Transformation 151 AB Unknown
Operations Winning Campaigns, Featuring the Gold Circle Award Winners 147 AB
2:30 PM - 3:30 PM
Operations Beyond Banners & Buttons: Optimizing Digital Properties to Generate Revenue 147 AB Unknown
Trends Five Big Things Every Marketer Should Know—and 45 Little Things You Should Do 150 AB Unknown
Strategy Reinventing the Brand Story: The Overhaul of Public Works Expo 152 AB Unknown
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Engagement Taking the Mystery out of Building Online Communities 151 AB Unknown
3:45 PM - 4:30 PM
Engagement Include is a Verb: Maximize Member Engagement Through Inclusion 151 AB Unknown
Operations Designing an Effective Public Relations Campaign in a Cluttered Media Landscape 147 AB Unknown
Trends Snapchat for Business: How Marketers Can Take Advantage 150 AB Unknown
Strategy What We Learned From the 2016 Presidential Election 152 AB Unknown
 Wednesday, May 03
Session Code Session Title Room Handout
8:30 AM - 9:30 AM
Closing Keynote Deviation, Brand Integrity, and the Creative Mind 146 ABC
9:45 AM - 10:45 AM
Operations 10 Marketing KPIs Every Association Should Be Measuring 147 AB Unknown
Strategy Tipping the Sacred Cows – How We Can Move Onward and Upward 152 AB Unknown
Engagement …And then the New York Times Called: When Your Key Message Becomes Breaking News 151 AB Unknown
Trends Content to Connection: Tapping Member Data to Revamp Digital Content Delivery 150 AB Unknown
1:15 PM - 2:00 PM
Strategy Become a Content Marketing Superstar! 152 AB
Engagement Member Engagement: Strategy, Data and Informed Decision Making 151 AB Unknown
Operations Surviving and Thriving after a Cyber Security Breach 147 AB Unknown
Trends The Next Marketing Department 150 AB Unknown
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2:15 PM - 3:00 PM
Trends Business Objectives Meet User Expectations 150 AB Unknown
Operations Chapters: Finding the True Value, Part 1 147 AB Unknown
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Engagement Finding the Path to Increasing Membership 151 AB Unknown
Strategy Optimizing Technology to Maximize Your Marketing 152 AB Unknown
3:15 PM - 4:15 PM
Strategy A Mission Driven Model: Realigning your Membership to Your Strategy 152 AB Unknown
Operations Chapters Finding the True Value, Part 2 147 AB
Engagement Creating a Data-Friendly Association: A View From the Top 151 AB Unknown
Trends What? No Program? Reevaluating your Events Onsite Print Vehicles 150 AB Unknown
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