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Monday, May 01
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| Session Code |
Session Title |
Room |
Handout |
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1:00 PM - 3:00 PM
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| Preconference |
Strategic Talent Management for High Performing Marcomm Teams
|
145 AB |
|
|
3:00 PM - 5:00 PM
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| Preconference |
Membership Recruitment in the Digital Age
|
140 AB |
|
|
Tuesday, May 02
|
| Session Code |
Session Title |
Room |
Handout |
|
8:30 AM - 9:30 AM
|
| Keynote Kickoff |
Engaging and Promoting in a Digital Ecosystem
|
146 ABC |
|
| Opening Keynote |
From Hollywood to Silicon Valley
|
146 ABC |
|
|
9:45 AM - 10:45 AM
|
| Strategy |
Give Them What They Want, Even If They Don't Know They Want It
|
152 AB |
|
| Trends |
Improving Marketing Analytics ROI
|
150 AB |
|
| Engagement |
Creating In-Person Communities in a Highly Connected World
|
151 AB |
|
| Operations |
One-Size-Fits-None: Segmentation Secrets for Recruiting & Retention
|
147 AB |
|
|
1:15 PM - 2:15 PM
|
| Trends |
Leveraging Technology to Sharpen Your Association’s Research
|
150 AB |
|
| Strategy |
Next-Gen Content Strategies for Associations
|
152 AB |
|
| Engagement |
The Reluctant Rebrand – A Story of Transformation
|
151 AB |
|
| Operations |
Winning Campaigns, Featuring the Gold Circle Award Winners
|
147 AB |
|
|
2:30 PM - 3:30 PM
|
| Operations |
Beyond Banners & Buttons: Optimizing Digital Properties to Generate Revenue
|
147 AB |
|
| Trends |
Five Big Things Every Marketer Should Know—and 45 Little Things You Should Do
|
150 AB |
|
| Strategy |
Reinventing the Brand Story: The Overhaul of Public Works Expo
|
152 AB |
|
| Engagement |
Taking the Mystery out of Building Online Communities
|
151 AB |
|
|
3:45 PM - 4:30 PM
|
| Engagement |
Include is a Verb: Maximize Member Engagement Through Inclusion
|
151 AB |
|
| Operations |
Designing an Effective Public Relations Campaign in a Cluttered Media Landscape
|
147 AB |
|
| Trends |
Snapchat for Business: How Marketers Can Take Advantage
|
150 AB |
|
| Strategy |
What We Learned From the 2016 Presidential Election
|
152 AB |
|
|
Wednesday, May 03
|
| Session Code |
Session Title |
Room |
Handout |
|
8:30 AM - 9:30 AM
|
| Closing Keynote |
Deviation, Brand Integrity, and the Creative Mind
|
146 ABC |
|
|
9:45 AM - 10:45 AM
|
| Operations |
10 Marketing KPIs Every Association Should Be Measuring
|
147 AB |
|
| Strategy |
Tipping the Sacred Cows – How We Can Move Onward and Upward
|
152 AB |
|
| Engagement |
…And then the New York Times Called: When Your Key Message Becomes Breaking News
|
151 AB |
|
| Trends |
Content to Connection: Tapping Member Data to Revamp Digital Content Delivery
|
150 AB |
|
|
1:15 PM - 2:00 PM
|
| Strategy |
Become a Content Marketing Superstar!
|
152 AB |
|
| Engagement |
Member Engagement: Strategy, Data and Informed Decision Making
|
151 AB |
|
| Operations |
Surviving and Thriving after a Cyber Security Breach
|
147 AB |
|
| Trends |
The Next Marketing Department
|
150 AB |
|
|
2:15 PM - 3:00 PM
|
| Trends |
Business Objectives Meet User Expectations
|
150 AB |
|
| Operations |
Chapters: Finding the True Value, Part 1
|
147 AB |
|
| Engagement |
Finding the Path to Increasing Membership
|
151 AB |
|
| Strategy |
Optimizing Technology to Maximize Your Marketing
|
152 AB |
|
|
3:15 PM - 4:15 PM
|
| Strategy |
A Mission Driven Model: Realigning your Membership to Your Strategy
|
152 AB |
|
| Operations |
Chapters Finding the True Value, Part 2
|
147 AB |
|
| Engagement |
Creating a Data-Friendly Association: A View From the Top
|
151 AB |
|
| Trends |
What? No Program? Reevaluating your Events Onsite Print Vehicles
|
150 AB |
|
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