Tuesday, June 17
11:45 a.m.–12:30 p.m.
Location: Ballroom C
Recognize and applaud your peers at the 2014 Gold Circle Awards Ceremony! And, check out the display near Registration, which is located in the Ballroom Foyer.
Marketing, membership, communications, and component relations play a vital role in associations; whether to connect with members, keep them informed of important issues, or raise awareness of programs and initiatives. Given the essential role these functions play in association success––the creativity, execution, and success of outstanding marketing, membership, communications, and component relations campaigns should be applauded and recognized.
Show and Tell: Learn From Four Gold Circle Awards Winners
Tuesday, June 17
Location: Room 203A&B
Do you have dreams of leading an award-winning project at your association and being recognized as a rising star? In this session, you’ll hear from three Gold Circle Awards winners as they share how they’ve shaped their outreach efforts in innovative and creative ways to engage their target audiences. Learn by example, and then take back the best ideas of marketing, membership, communications, and component relations programs and campaigns to your own association.
Moderator: Millie Hurlbut, CAE, director of marketing, Association of the US Army
Debi Aker, executive director, American Floral Endowment
Jolene Kremer, director, PR, communications and marketing, American Society for Dermatologic Surgery
Jim Lapides, VP, strategic communications, National Multifamily Housing Council
Liz Messner, CAE, senior manager, membership, Society of Petroleum Engineering