• 05/2–3/2017
  • Washington, DC
  • Walter E. Washington
    Convention Center


What is the viral thing to do?

For marketing, membership, and communications professionals, viral is messages that are widely circulated from one user to another. Viral is the video in our YouTube channels, the hashtags in our Twitter feeds, and the campaigns that produce big results. At this year’s Marketing, Membership & Communications Conference (MMCC), content leaders, keynotes, and solution providers will guide your thinking and provide you with tools to develop strategies that incorporate the idea of "going viral."

Preconference Workshops

Two add-on workshops offer you a preconference opportunity to extend your learning. Dig deeper on marketing team management and membership recruitment.

4 Content Pathways

Learning Labs focus on operations, trends, engagement, and strategy. Use these pathways to tailor your learning to your needs.

Gold Circle Awards

The Gold Circle Awards honor the essential roles MMCC functions play in association success. Find out the 2017 winners at the conference.

Spread Knowledge
Shama Hyder

Shama Hyder

Keynote Kickoff:

Engaging and Promoting in a Digital Ecosystem

Shama Hyder is a visionary strategist for the digital age, a web and TV personality, a bestselling author, and the award-winning CEO of a global online marketing and digital PR company. She has aptly been dubbed the “Zen Master of Marketing” by Entrepreneur Magazine and the “Millennial Master of the Universe” by FastCompany.com. Shama has also been honored at both the White House and The United Nations as one of the top 100 young entrepreneurs in the country. Marketing in today’s digital age has become overwhelmingly complex, but it doesn’t have to be. Hyder teaches you to rise above of the clutter and understand the new principles of digital marketing.

Eric Kuhn

Eric Kuhn

Opening Keynote:

From Hollywood to Silicon Valley

Eric Kuhn runs marketing and business development for Layer3 TV, a next generation direct-to-consumer cable provider spearheading a new era of home media, combining the best of television, social, and digital life. On the cutting edge, Kuhn takes you from best practices to next practices, bridging content and technology to make the most of the current social networks while being prepared for what's to come.

William Espey

William Espey

Closing Keynote:

Deviation, Brand Integrity, and the Creative Mind

William Espey is the driving force behind Chipotle's unique brand voice—irreverent and cheeky yet generous and intelligent. As the brand voice lead, Espey draws from his experience introducing the fast casual concept to the restaurant landscape to lessons learned from the E.coli incidents associated with the chain in late 2015. He reveals the importance of authenticity in your messaging and the transparency in your actions to effectively manage and overcome any crisis.

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